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1. CAMPAIGN OF THE MONTH: 'Next time label it', Brother UK

   campaigns that have the power to induce a reaction from the audience, in this case happiness or laughter, ... these connections. Positive reaction Launched at the beginning of August, the campaign is still in its very early ... and the marketing team hope for the same positive reaction externally. Lawton-Hill adds: “The advert has undoubtedly ...

   Jessica McGreal - 08/09/2014 - 18:11

2. Great questions- what's the answer, and why?

   is to be applauded for putting such core questions in it.  I know the instinctive reaction is predictable, but what ... is the right reaction? And the only change I would make, is to add a comment box to capture the next critical ...

   Nick Eades - 17/01/2011 - 00:00

3. 5 ways men can contribute to the gender equality discussion

   by questioning why their clients had a lack of women in their teams, she was fearful of the reaction (but ... it as an over-reaction. But Michelle encouraged both men and women not to feel embarrassed to bring up the topic, ...

   Molly Raycraft - 24/05/2018 - 14:56

4. Muzzling the Brand; Social Reaction and Strategic Sponsorship

   with rather than sold to. 30150 blog/posts/2014/09/03/muzzling-brand-social-reaction ... to consider in a social arena are the speed at which we react, and the potential impact of any reaction ... behaviour. Did the number of people calling for a response merit a reaction? And what sort of response would ...

   Sarah Kemp - 03/09/2014 - 12:05

5. The B2B path to purchase: An emotional roadmap

   While these are likely not made on gut reaction alone, emotion still has a key role to play. Aim ...

   Conor Wilcock - 13/08/2019 - 12:15

6. Content marketing efficacy for your B2B

   reactions may be in the form of ratings, comments, suggestions or feedbacks. These not only give the clients ... generate negative reaction. Whereas, efficient content marketing reach millions simultaneously. ...

   Sunil Gupta - 20/06/2015 - 05:09 - 2 comments

7. Fact check: Google, Facebook, Twitter make post-election adjustments

   numbers of shares, reactions and comments on Facebook — far more than the three large mainstream political ... of the highest numbers of shares, reactions and comments on Facebook — far more than the three large mainstream ...

   Charlotte Woolard - 16/11/2016 - 17:39

8. Whitepaper: How to tell your brand story in the changing media environment

   reaction that’s strengthened every time the branding’s seen, driving customer interaction and creating ...

   Agnes Lesti - 07/05/2014 - 10:21

9. B2B storytelling training

   reactions, the limbic brain. It is an emotional decision-making tool, which pre-dates language. It is here ...

   Melissa Leen - 28/09/2018 - 16:18

10. Time to get emotional about B2B

    of the emotional reaction to the brand will have a massive impact on the decision-making process. It’s the same ... so with a very different perspective, potentially resulting in a quite different emotional reaction ...

    Joel Harrison - 18/07/2011 - 09:33

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