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1. Subject line length does nothing for email success, research finds

   be an end in itself. “Instead, marketers should use language that provokes the right emotional reaction ...

   Molly Raycraft - 28/09/2017 - 10:47

2. Brexit for B2B marketers: The ride of your life

   to find clarity is growing. For many organisations, cost cutting is a knee-jerk reaction to gaining ...

   Claire Mason - 22/11/2016 - 15:51

3. NEWS: FedEx’s new campaign urges SMEs to go global

   his product abroad via FedEx, and people’s reactions from around the world. Raj Subramaniam, executive ...

   Jessica McGreal - 03/12/2014 - 18:17

4. How B2B marketers can use online video to as a demand generation tool

   For example, a company may want to try out reaction to a potential spokesperson associated with their business. ...  If the reaction is good they could be used for TV and online video opportunities. A vlog (video blog) ...

   Keren Haynes - 18/09/2014 - 11:22

5. 5 ways B2B marketers can champion gender diversity

   is rising. From the reaction to high profile brands revealing disappointing gender pay gaps in 2018 ...

   Amy Eckersley - 08/02/2019 - 10:00

6. Acoustic’s plan to make a loud noise in the market

   we’re about, because they’re desperate to be served better. The reaction we’ve had from analysts has ...

   Paul Snell - 26/11/2019 - 09:33

7. The 3 most common B2B storytelling frustrations – and how to overcome them

   things? The part of our brains which makes ‘gut’ reactions, the limbic brain, operates without words. ...

   Joshua Morse - 04/10/2019 - 09:46

8. Questions About Your Content Marketing Blog

   or more reaction in readers and before you get to type should be very clear what they are. The five ... This is the part where you have to remember the reaction that you want and, just in case, recycle in your content. ...

   John Davidson - 16/10/2014 - 14:14

9. How to: Turn raw customer data into revenue

   reactions to existing products and to anticipate requirements and preferences using predictive analytics. ... with an unprecedented opportunity to use data to gauge customers’ reactions to existing products and to anticipate ...

   Alex Clarke - 11/07/2016 - 15:51 - 1 comment

10. Opportunities for virtual reality in B2B marketing

    A recent report from GFK  showed that a quarter of consumers felt that virtual reactions were as good ... brands and trigger positive brand reactions. VR comes into its element here because it is an immersive ...

    Claire Vanner - 04/07/2016 - 09:58

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