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1. Time to change the rules on digital transformation

   the initial sceptical reactions from the high jump community, the ‘Fosbury flop’ quickly gained acceptance. ...

   Rob Thurner - 18/05/2018 - 09:01

2. How Capita’s rebrand is designed to shape perceptions and galvanise pride

   decisions that not everyone agrees with, but listening to the reactions and concerns of your audience can ...

   Paul Snell - 18/09/2019 - 11:30

3. CASE STUDY: McAfee reaps the benefits of Eloqua lead scoring and lead nurturing programs

   to the point that it was creating a negative reaction from sales. Sales felt that the quality of the leads ... that it was creating a negative reaction from sales. Sales felt that the quality of the leads generated by marketing ...

   Jessica McGreal - 04/11/2013 - 12:29

4. When email personalisation goes wrong

   to correct use of personalisation? My automatic reaction when I received an email addressed to my husband ...

   Helen Casewell - 19/03/2014 - 15:39

5. #savecara

   given the reaction to the name change, the old packaging won with eleven thousand votes.  By asking its ...

   Hanne Knuyt - 30/03/2015 - 11:50

6. Everything you need to know about neuromarketing in B2B

   biometrics improve and become more irrefutable than neurometrics. “Biometrics measure physical reactions ...

   Jess Pike - 18/11/2016 - 15:03

7. OPINION: Totally demanding

   appropriate reaction. To make this happen requires technology- and the good news is that it is out there. We ... they all need to be measured and assessed in real time before we can shape the most appropriate reaction ...

   a12admin a12 - 07/08/2008 - 00:00

8. 3 ways B2B referral success can be on the cards for your brand

   reaction when fans refer your services and products, which is why you must develop an evaluation system ...

   Jeff Epstein - 06/03/2018 - 16:12

9. 5 common leadership mistakes you’re most likely making (and how to avoid them)

   evening around the camp-fire, we would dissect our reactions to different challenges, and explain ...

   Rebecca Ley - 31/05/2019 - 16:51

10. HOW TO: Use marketing trigger data

    marketing to identify events within a business environment that can lead to a reaction such as a trigger ... to buy. These reactions- or triggers- could include seasonal factors or information relating to business ... environment that can lead to a reaction such as a trigger to buy. These reactions- or triggers- could include ...

    a12admin a12 - 01/07/2009 - 00:00

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