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  1. Five predictions on data changes to future-proof your 2022

    alternative user-level ad identifiers as a replacement for third-party cookies. Cookies are quickly becoming ...

    Jon Clarke - 20/12/2021 - 12:01

  2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    Alternatively, you might be a champion of programmatic ABM, with a focus on scale. Regardless of your exact ...

    David Rowlands - 10/12/2021 - 11:46

  3. Unconventional ways of getting customer insight

    of running such a campaign. As an alternative to a longer research project producing a whitepaper, ...

    Kate Cox - 15/11/2021 - 09:25

  4. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    wants, and then build backwards? Or, alternatively, should the message start with the global marketing ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  5. How to approach your ABX strategy

    resources to accounts where you’re going to see high return. Alternatively, you could segment based ...

    David Rowlands - 10/11/2021 - 10:57

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    stresses the importance of alternating your focus in emails: Your first email should be a short ...

    David Rowlands - 01/11/2021 - 10:52

  7. Thinking of starting a B2B podcast? Ask these three questions first

    release an apology and some alternative content.) Remember, you don’t have to have a podcast It might seem ...

    David McGuire - 20/10/2021 - 09:34

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    in the education sector, a sphere which faces multiple, alternative buyer journeys that need to be considered ...

    David Rowlands - 19/10/2021 - 16:26

  9. How to develop more effective alliance partner sales tools

    and recognises the need to pursue a solution. They are now looking to compare viable alternative solutions ... partner, together, offer the best complete solution when compared to alternative choices.    Don’t assume ... nothing. Make sure your sales tools explain why doing nothing is not a viable alternative.  5. Decide When ...

    Rod Griffith - 06/10/2021 - 12:01

  10. How neuroscience affects CX in B2B marketing

    after two years, three years, etc. However, if there is an alternative and your cumulative emotional ... response to your current provider is negative, you may not renew if an alternative is marketed at you. ...

    Lucy Gillman - 05/10/2021 - 10:24

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