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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Three questions you might be asked  What questions don’t you want to be asked, or alternatively, what ... straightforward and commanding that your audience can’t conceive of an alternative.  Begin by asking yourself hard ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Online marketplaces – Threat or opportunity for B2B vendors?

    an alternative model of commerce entirely, which is setting the benchmark for what digital commerce can achieve? ... with better access to alternative suppliers – something inherent in the marketplace model.  Unbeatable? B2B ...

    Kieron McCann - 24/10/2022 - 09:46

  3. News: Expandi achieves asset purchase of Cyance

    to move with the market, so more consolidation and mergers can be expected.  Alternatively ...

    David Rowlands - 13/09/2022 - 08:44

  4. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    less than immediate embrace of breakthroughs in medicines and vaccines, in spite of scientific trials ...

    Sue Mizera - 10/06/2022 - 08:58

  5. Want to make sure your events thrive? You need Ignite USA

    trying to replace when it came to alternatives to the in-person meetings.  In our session, you’ll learn ...

    David Rowlands - 09/05/2022 - 14:01

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    — IT/tech, engineering, chemistry, finance, medicine, etc. B2B marketers/customers are never ends ...

    Sue Mizera - 25/04/2022 - 09:55

  7. How to design more accessible emails

    Having alternative text (ALT) is important for email accessibility supporting images that don’t load. ALT ...

    Elliot Ross - 12/04/2022 - 10:53

  8. Three tips to better product messaging

    that (provides this key benefit/solves this problem/fulfils this need). Unlike (primary competitive alternative ...

    Rachel Rapoza - 30/03/2022 - 12:09

  9. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    — IT/tech, engineering, chemistry, finance, medicine, etc. B2B marketers/customers are never ends ...

    Sue Mizera - 28/01/2022 - 15:55

  10. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    or “ Shopify alternatives.” 2. Choose your lead magnets As well as considering SEO, your content strategy needs ...

    Richard Conn - 28/02/2022 - 09:43

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