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  1. The importance of building a professional network in a digital-only era

    alternatives to help us forge and nurture relationships without having to meet physically. Video conferencing ... technology has offered a wide range of digital alternatives to help us forge and nurture relationships ...

    Ashley Friedlein - 02/11/2020 - 12:39

  2. Make the most out of 2021 with the latest marketing trends

    give rise to alternative business models, new revenue streams, cross-sell and upsell opportunities ...

    Mercè Cozens - 02/02/2021 - 10:52

  3. Demand generation in the far future

    is a direct reaction to this as marketers search for a fresh alternative that will allow them to steal a march ... to this as marketers search for a fresh alternative that will allow them to steal a march on their competitors. While ...

    Kavita Singh - 14/09/2020 - 15:09

  4. 10 tips to ensure that your video content stands out

    things in short supply for many organisations. User Generated Content (UGC) provides an alternative ... for many organisations. User Generated Content (UGC) provides an alternative to big budget productions, ...

    Alex Hughes - 20/07/2020 - 11:23

  5. B2B copywriting: Is “human” the best we can do?

    a bizarre indictment that is. It’s weird that “human” needs saying Because what exactly is the alternative ... indictment that is. It’s weird that “human” needs saying Because what exactly is the alternative? I find ...

    David McGuire - 24/08/2020 - 13:44

  6. The Customer is King (not always!)

    they should receive the same treatment, privileges, response mechanisms, etc., staff are under constant ... targets.  So what alternatives are there to replace one size fits all thinking? Money mapping is a strong ... to a competitor they will either not get such a good deal or will drain the life out of them!  Alternatively ...

    Iain Lovatt - 04/02/2011 - 00:00

  7. Calor launches alpaca print campaign aimed at heating installers

    encouraging installers to use BioLPG, a renewable alternative to heating oil. The campaign was devised ... audience through its knowledge and expertise, support network and greener fuel alternatives. An alpaca ... featuring an alpaca, encouraging installers to use BioLPG, a renewable alternative to heating oil. anonymous ...

    Rebecca Ley - 19/02/2019 - 09:53

  8. Do you need an ebook?

    or in-depth require content treatments that are fit for purpose. A brief article that promises to tell you ... treatment – and positions you as an expert with lots to say on the subject.   Curate and vary the content ... feedback and other signals to see what kind of topics might warrant more in-depth, ebook-style treatment ...

    Dan Brotzel - 13/02/2015 - 09:23

  9. Recent B2B trends for brands to take advantage of

    strategies need to be developed.  Alternative options to third-party cookies include a universal ID (or ... alternative identity management tools); first party data and ‘clean rooms’ (where walled gardens share ...

    Connaire Rees - 10/08/2020 - 12:00

  10. The Mission Marketing Group partners with the School of Communication Arts to promote diversity in creative industries

    backgrounds an alternative route into the creative industries, compared with the traditional university route, ... programme. The SCA takes on students from diverse backgrounds in a ‘hands-on’ alternative to the traditional ... an alternative route into the creative industries, compared with the traditional university route, by working ...

    Rebecca Ley - 27/11/2018 - 14:18

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