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  1. Why marketing operations is the foundation of a successful modern marketing team

    and skills on trawling through chaotic data stores.  Accelerating insight activation  Staying steady ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. How marketers can achieve personalisation without third-party data

    platform (CDP) to store their data, another platform to analyse it, and a third platform for testing ...

    Adam Greco - 05/09/2022 - 16:24

  3. Events are the catalyst to your customer journey: An interview with JR Sherman

    isn’t walking into the Blockbuster store. This is a different experience online” Tailor virtual ...

    David Rowlands - 08/09/2022 - 09:34

  4. Turn your product into your top marketing tool

    to download your app. The fast follow is to get them using your app and interacting with your brand ... if a customer has downloaded the app but hasn’t yet set it up, send a text to offer support. Maybe the customer ... hasn’t signed into the app in a long time. Send a push notification to remind the customer of the value ...

    Rebecca Grimes - 27/07/2022 - 09:04

  5. Under the hood of Amex’s success with small businesses

    “People like small businesses! They represent 50-70% of most economies. As humans, we like those stores ...

    David Rowlands - 10/08/2022 - 10:13

  6. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    of a morning coffee, the joy of a good haircut, or the friendly greeting at your local grocery store. However, ... a new method of contactless payments via personal QR Code. It utilizes the existing PayPal app and makes ... $20bn in-store payment volume. Not only that, but there was a halo effect to online payments- thanks ...

    David Rowlands - 14/06/2022 - 11:26

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    who rely on internal and cloud-based apps for every aspect of their work and personal lives.  As one ...

    David Rowlands - 07/07/2022 - 12:35

  8. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    management capabilities and universal mobile app to enable B2B marketers to deliver more buyer-driven ...

    David Rowlands - 07/07/2022 - 12:59

  9. How to build a successful and thriving community: A guide for SaaS businesses

    learning app has a fantastic online community. Users are rewarded for engaging with the platform online. ... of network trunks. Emailing information, sending push notifications on the app, and also showing how ...

    Richard Conn - 15/06/2022 - 09:27

  10. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    and storing data, doing it in a cost-effective way and providing real-time and secured access to users. ... with their surroundings (chat, email, mobile apps, product logins, Slack channels, Zoom chats, etc.). We’re left ...

    Amnon Mishor - 03/05/2022 - 15:35


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