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  1. Live reaction: Can ChatGPT write your B2B copy?

    appear unprofessional. Instead of using swear words, there are plenty of other ways to make your ... impressive trick, but it’s not writing. It just has the appearance of writing. If your B2B brand wants ...

    David McGuire - 12/01/2023 - 14:34

  2. Propolis February ESG roundtable RYI

    promises that appear insincere, are misaligned to your genuine brand purpose, or simply undeliverable ...

    scotty - 06/12/2022 - 10:55

  3. Online marketplaces – Threat or opportunity for B2B vendors?

    as they appear, Amazon and Alibaba have just 18% and 20% share of B2B spend respectively in the small number ...

    Kieron McCann - 24/10/2022 - 09:46

  4. Does ESG get the gold standard for B2B at the DMA Awards?

    a software company appeared to be little more than ESG-washing – in my eyes at least. However, one ...

    Joel Harrison - 18/10/2022 - 13:28

  5. Digital vs. print marketing: A bright and measurable future together

    ‘situational’ appears to be highly effective. This entails a consumer receiving a piece of printed marketing ...

    Joe Courts - 03/08/2022 - 12:55

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    the expertise, information and support that is needed  It can appear easy for B2B brands to demonstrate expertise ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. The 2022 Trend Tracker

    “The most striking takeaway, however, remains the fact that marketers appear to be less focused ...

    Daniela fernandes - 08/04/2022 - 14:33

  8. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

    access to IAS data will bring peace of mind around where ads are appearing, and allow reporting ...

    David Rowlands - 27/04/2022 - 17:07

  9. Building an authentic brand: Defining the building blocks for brand success

    of the few years, it appears brand has had something of a resurgence when it comes to focus among marketers. ...

    Daniela fernandes - 28/02/2022 - 15:17

  10. It’s time to be your ‘authentic self’ at work

    as not to appear different or ‘rock the boat’.  What’s more, covering behaviour is most common among traditionally ...

    Laurel Wolfe - 15/03/2022 - 13:42

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