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  1. How chatbots can enhance your ABM strategy

    process presents many opportunities for chatbots to step in, assist and make a positive impact. Perhaps ... with a range of specific uses for ABM. In addition to offering personalised assistance like scheduling demos ... customer assistance — and experience. Chatbots have the power to impact B2B marketing, and companies have ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Five ways AI impacts demand generation

    validate their contact information in seconds and assist with locating your Total Available Market (TAM). ... benefit. It can produce estimates or learn about new things based on how well they work with other ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. What’s in store for B2B marketing in 2022?

    and the digital process is expected to produce the goods to solve this issue. In 2022, consumers will expect ... work – from voice assistants to language translation and tools. It also powers much of the robotic ...

    David Rowlands - 07/01/2022 - 15:27

  4. Five of the best digital marketing strategies B2B can learn from B2C

    Purchasing is always an emotional decision, so your B2B strategy should focus on producing an emotional ... Video, an agency that’s been asked by Slack to try its new communication tool. It’s funny, well-produced ... is actually one of Slack’s real customers. And having produced the video themselves, it’s got to be one ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. A linguistic exploration of the name Propolis

    to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

    Sue Mizera - 15/12/2021 - 09:24

  6. Annabel Rake on the importance of sustainability in marketing

    issues.”  For example, at the start of COP26, Deloitte produced a Lightbulb List: a collection of 30 ... perspective, Deloitte produces an annual report on their climate policies, such as the steps they’re taking ...

    David Rowlands - 02/12/2021 - 08:50

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    Together, brand and tech stand a chance of surviving and prevailing, producing win-win-wins for everyone: ...

    Sue Mizera - 01/12/2021 - 10:47

  8. Five ways your marketing team can stand-out in your business

    and are closest to the customer. The content produced needs a story and value-proposition, however, mix ...

    Abhi Morjaria - 24/11/2021 - 08:56

  9. Four game-changing insights driving customer acquisition in a digital world

    sell-by date. Of course, the content you produce needs to go out into the world to meet your audience, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    certitude and robustness you’d like, could you use some support and assistance? Could you use a serious dose ...

    Sue Mizera - 19/11/2021 - 09:34

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