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  1. Eight areas that marketing need to focus on to future-proof their 2022

    at events – not just attendees but panellists and other partners- and direct mail provides a hugely useful ...

    Kate Cox - 10/01/2022 - 15:16

  2. The B2B Marketing Awards 2021: Check out who won big

    To wrap up the night, attendees kicked off their shoes to Flo Collective at the afterparty (sponsored ...

    David Rowlands - 01/12/2021 - 16:29

  3. What do hybrid events actually look like in the future?

    like when it comes to a major conference? Think, 10,000+ attendees. LB: The challenge for large scale ... for the industry. In other words, attendees go because they know they are going to see everyone they want to in one ... one attendee in each of those areas, and you can say ‘see you next year’ as you leave. These events ...

    Kavita Singh - 19/08/2021 - 10:42

  4. How to promote your B2B webinar like a pro: Expert advice from Adobe

    after the live event. Provide attendees with an on demand version to share with colleagues. No-show ... that Thursday attracts the highest number of attendees. From a more long-term perspective, Kate suggests running ...

    David Rowlands - 01/11/2021 - 10:52

  5. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    technology platform boomed hosting over 10,000 events with more than two million attendees across more than ...

    David Rowlands - 13/10/2021 - 11:51

  6. Ignite London 2021 Session: 4 Data-Driven Event Growth Opportunities: Data aggregated from 4 billion relationships across 1,000 events

    of events. In the event industry, it’s all about relationships. Relationships with attendees, community ... based on real-world data from thousands of events. Learn about attracting the best attendees through ... that will excite your attendees. Event organizers know the difficulty of attracting attendees ...

    Jack Mann - 05/07/2021 - 12:53

  7. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    for both audiences: in-person and online. We anticipate hybrid meaning fewer in-person attendees, balanced ... at VivaTech in Paris which welcomed 26,000 people, but 114,000 digital attendees. Hybrid can also mean ... to manage without it. Potential event attendees may look for a combination of in-person and online events ...

    François Floribert - 12/07/2021 - 15:08

  8. How to build an integrated growth strategy: Insights from our recent roundtable

    they intend to continue building an integrated growth strategy. The challenges For one attendee ... This was a common theme throughout the roundtable. Indeed, one attendee argued that both ABM and demand generation ... but rather how they can use both in a way to target all buyers in a relevant manner. For one attendee ...

    David Rowlands - 17/06/2021 - 15:23

  9. Unlock sales psychology to release ABM creativity

    in order to unlock new layers of content creativity – that’s according to attendees at our latest virtual ... roundtable on account based-marketing, sponsored by MOI Global. But, as attendees also acknowledged, ... that salespeople have a role to play or have any significant input to give. According to roundtable attendees ...

    Joel Harrison - 30/11/2020 - 19:36

  10. Creating more effective global campaigns with Sam Crocker

    to avoid them. We’ve packed a lot into our half hour chat, and we want attendees to come away with some ... engagement. So we’ll be asking attendees to share their thoughts and reactions throughout our presentation, ... packed a lot into our half hour chat, and we want attendees to come away with some great insight, ...

    Kavita Singh - 29/06/2021 - 14:38

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