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1. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

   attractive, her clothes most definitely remain on. There are clearly a strict set of guidelines being closely ...

   a12admin a12 - 01/07/2006 - 00:00

2. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

   of financial services, the judges were attracted to its commitment to message and the imagination they show ...

   a12admin a12 - 10/03/2006 - 00:00

3. BRANDING: Best brand 2005- Bank of Scotland Corporate

   initially sounds like a 'me too' in the world of financial services, the judges were attracted ...

   a12admin a12 - 10/03/2006 - 00:00

4. RESEARCH: Events remain attractive

   The recession has had little impact on the use of events as a marketing tool, or channel, with a third of companies increasing their investment in events in the last 12 months (against only 23 per cent who decreased it). A similar number expect it to incr ...

   a12admin a12 - 01/06/2010 - 00:00

5. EMAIL MARKETING: Is email the new DM?

   savings are one of the most attractive and most regularly trumpeted benefits of email marketing ...

   a12admin a12 - 07/11/2004 - 00:00

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