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  1. Why you need Ignite USA (and how to make the most of it)

    I attribute this to the fact that the B2B Marketing zeitgeist simply attracts the best of the best. Attend ...

    Maureen Blandford - 07/03/2022 - 15:55

  2. It’s time to be your ‘authentic self’ at work

    perspectives. Encouraging authenticity  A company that encourages authenticity is more likely to attract diverse ...

    Laurel Wolfe - 15/03/2022 - 13:42

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    example.) Brand personality is a huge differentiator for these companies, a compelling, magnetic attraction ...

    Sue Mizera - 25/04/2022 - 09:55

  4. International Women’s Day: A collection of reflections

    type of environment not only attracts more diverse applicants but also has the structural supports ... this represents a chance to increase market share, increase brand attractiveness to investors, and be observed ... compared to other functions across the organisation. Our work does seem to attract people with progressive ...

    David Rowlands - 08/03/2022 - 13:00

  5. Using TikTok for B2B marketing

    aligns with your brand’s goal, you are good to go! Remember to be authentic. A human appeal will attract ...

    Rachel Smith - 04/03/2022 - 14:43

  6. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    to reduce the complexity in the sales process so you can attract quality leads. Here are five ways you can ... you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ...

    Richard Conn - 07/01/2022 - 12:30

  7. How and why marketing must drive sustainability

    when attracting and retaining customers? Yes. Our clients increasingly demand that we outline our ... with the various touch points. This is a key aspect of marketing and enables us to attract and retain clients.  LG: ...

    David Rowlands - 11/01/2022 - 08:47

  8. How to implement inclusive email signatures in the workplace

    an environment of respect and trust. This type of environment not only attracts more diverse applicants, but also ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  9. Dr Christine Bailey’s four key pillars of B2B digital selling

    attractive to customers. “It’s about bringing those segments to life through personas all the way to having ...

    David Rowlands - 17/02/2022 - 15:33

  10. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    of differentiation, organisations can attract both customers and employees by claiming to share their values. Brand ...

    David Rowlands - 25/02/2022 - 15:37


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