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1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   Marketing – it’s one of the things that attracted me to the business – but we can’t take that for granted. ...

   David Rowlands - 26/01/2022 - 10:48

2. Much like comedy, good B2B marketing comes down to timing

   with their plight and have a solution that’s worth exploring. Furthermore, the right content not only attracts ...

   Jon Clarke - 24/01/2022 - 10:22

3. Partnering with your customers can be the answer to boosting your marketing impact

   publicity and industry recognition to attract both research grants and top student candidates. This opened ...

   Rod Griffith - 03/02/2022 - 08:49 - 1 comment

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   personality is a huge differentiator for these companies, a compelling, magnetic attraction to their B2B ...

   Sue Mizera - 01/02/2022 - 15:00

5. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   that attracted TMP, Matt states: “There was a strategy fit there from a capability standpoint. It will help us ... complementary.” This acquisition therefore not only proves attractive for clients and encourages growth, but also ... the business into one offering (another element attractive for clients). Creating a legacy: Impact to wider B2B ...

   Lucy Gillman - 08/10/2021 - 10:04

6. Improving CX with revenue enablement

   of this dialog was centered around attracting new accounts and new contacts to engage with was less about ...

   Adam Mincham - 10/01/2022 - 09:12

7. Three demand generation focus areas you need to know

   and multi-touchpoint engagement has redefined the role of marketers. They no longer just "generate/attract ...

   Satish Sadasivan - 21/01/2022 - 15:35

8. What’s in store for B2B marketing in 2022?

   to attract these workers. Companies who had hoped to get office workers to return to a “traditional” place ... our job to make things sound appealing, desirable or attractive to prospects before handing them off ...

   David Rowlands - 07/01/2022 - 15:27

9. Four game-changing insights driving customer acquisition in a digital world

   about your ICP and what will make them attractive to you, and you to them. Be realistic about whether ... marketing…well, that’s for next time. Happy selling Want to learn more about how you can attract customers to your ...

   Christine Bailey - 22/11/2021 - 14:15 - 1 comment

10. Why you need to take the next step in your relationship (with HR)

    This meant that marketing principles needed to be applied to the recruitment process in order to attract ... the best people, much like a typical marketing campaign aims to attract the best customers. This meant ... challenging, so working with the marketing team to put the right tools in place to attract the right people ...

    David Rowlands - 09/09/2021 - 08:59

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