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  1. Six B2B industries that should be leveraging marketing automation

    not just about attracting new customers either. In a competitive industry, marketing automation platforms ...

    Tom Ryan - 14/12/2021 - 08:58

  2. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    and business perspective, Wipro’s demand for services has boomed, Bonnie confirms. With the aim to both attract ... of the pandemic, how can companies attract and retain the best people? For Bonnie, hiring talent is not a linear, ... your candidates. Instead, you should be actively attracting them to your organisation, and helping them ...

    Lucy Gillman - 01/10/2021 - 09:45

  3. How to promote your B2B webinar like a pro: Expert advice from Adobe

    that Thursday attracts the highest number of attendees. From a more long-term perspective, Kate suggests running ... attracted your desired audience: is your content not crowd-pleasing? Needless to say, the further down ...

    David Rowlands - 01/11/2021 - 10:52

  4. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    and tomorrow’s 80% of revenues. Even if you’re using ABM to attract new accounts, through deal-based marketing, ...

    Bev Burgess - 05/11/2021 - 10:30

  5. Christelle Fraysse on the importance of a solid CRM system

    uncertainty in many markets and CRM can provide the information and clarity to help organisations attract ...

    David Rowlands - 16/12/2021 - 12:19

  6. Ignite London 2021 Session: 4 Data-Driven Event Growth Opportunities: Data aggregated from 4 billion relationships across 1,000 events

    based on real-world data from thousands of events. Learn about attracting the best attendees through ... that will excite your attendees. Event organizers know the difficulty of attracting attendees, but they often ...

    Jack Mann - 05/07/2021 - 12:53

  7. Annabel Rake on the importance of sustainability in marketing

    to attracting and retaining talent – with people increasingly looking  to work with organisations ...

    David Rowlands - 02/12/2021 - 08:50

  8. Modelling & maximizing growth

    a comprehensive strategy – underpinned by martech Connect brand to demand Reach, attract, engage and inspire ...

    Jack Mann - 20/08/2021 - 12:45

  9. Thinking of starting a B2B podcast? Ask these three questions first

    presenter. Maybe it’s the attraction of spreading your thoughts into the ether. I’m not sure. But whatever ... at least). And we can use each question as the episode title, to attract people searching for an answer ... aims in public. The idea of having a podcast is really attractive. But in practice, people often ...

    David McGuire - 20/10/2021 - 09:34

  10. How to build a B2B content strategy

    and topics,  The Brains (a UK-based digital marketing agency) believes that B2B businesses can attract new, ... and topics, The Brains (a UK-based digital marketing agency) believes that B2B businesses can attract new, ...

    Larry Kotch - 21/09/2021 - 11:48


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