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1. The state of the US agency marketplace

   agencies this year. This is up two places from last year, when ‘ability to attract/retain quality staff’ ... the pandemic out. Still, the ability to attract/retain quality staff remains a key challenge, coming ...

   David Rowlands - 30/04/2021 - 16:51

2. What is a customer data platform and how does it fit into B2B?

   a record of a customer to take notes and attract that relationship on a human-to-human basis. A CDP system ...

   David Rowlands - 08/06/2021 - 10:06

3. 6 crucial KPIs to measure in B2B marketing

   with the right analytics, strategy and KPIs, there is opportunity to upsell, cross-sell, attract and retain ... In that data, with the right analytics, strategy and KPIs, there is opportunity to upsell, cross-sell, attract ...

   Mercè Cozens - 06/04/2021 - 13:25

4. From visitor to loyal customer: how to attract, convert and retain your customers in four steps due to inbound marketing.

   four stages within this sales journey- attracting visitors, visitor conversion; from prospect to client ... and then to make the client loyal. Do you want to know more? Here is our step by step guide. 1. Attract visitors ... in your software or services, what is known as “qualified traffic”. To attract these visitors you need ...

   John Hughes - 07/09/2020 - 11:44

5. An interview with Susanna Kempe, our new chairwoman

   is Susanna Kempe, what attracted her to the role, and what's her vision? David Rowlands, editor, spoke ... marketing expertise to include ABM and digital marketing. What first attracted you to B2B Marketing? What ... to announce that we have a new chairwoman! So, just who is Susanna Kempe, what attracted her to the role, ...

   David Rowlands - 22/12/2020 - 11:50

6. News: Publicis Groupe UK acquires Octopus Group

   of huge technological transformation and disruption, and one of the things that attracted us to Octopus ...

   David Rowlands - 16/02/2021 - 16:22

7. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

   Learning to power data-driven marketing. Importantly, Retina is continually committed to attracting ...

   Kavita Singh - 02/06/2021 - 11:24

8. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

   But are webinars the best option for attracting and converting qualified leads? Or could they actually ... for attracting and converting qualified leads? Or could they actually be an outdated, time-consuming ...

   Dan Roche - 23/02/2021 - 12:59

9. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

   with assets drawing visitors to campaign pages. Who visited: diverse audiences attracted, showing ... IntelligentEngine vision means Rolls-Royce must attract the best talent from other technology companies, as well ... Attracting diverse audiences from inside and outside the aviation industry. Visitors identified by IP ...

   David Rowlands - 26/11/2020 - 16:27

10. The state of the agency marketplace

    the ability to attract and retain quality staff, and pressure on clients’ budgets. Last year, Brexit-related ... to attract/retain quality staff has plummeted from first place, as the number one most significant challenge, ...

    David Rowlands - 19/02/2021 - 15:11

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