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  1. How to realise the full potential of sustainability marketing

    financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    to defining important benchmarks, which convey the value that marketing returns over a longer timeframe.” ...

    Daniela fernandes - 23/11/2021 - 15:20

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    for the full return of physical events? Hybrid is the way forward. In some instances, online events may ...

    David Rowlands - 19/11/2021 - 10:26

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    It was a pause-inducing moment when we asked practitioners if they ever do consumer or customer research to augment ...

    Sue Mizera - 19/11/2021 - 09:34

  5. The data and science you need to know when approaching ABM email marketing

    returned to their emails after viewing the test email or video, those who watched the video returned ...

    David Rowlands - 16/11/2021 - 09:39

  6. How to approach your ABX strategy

    resources to accounts where you’re going to see high return. Alternatively, you could segment based ...

    David Rowlands - 10/11/2021 - 10:57

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    It was a pause-inducing moment when we asked practitioners if they ever do consumer or customer research to augment ...

    Sue Mizera - 13/10/2021 - 09:49

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    maturing of the market that is naturally going to create returns.” He outlines two elements that drive ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    better returns on sizable investments. “Consistent rep performance unlocks repeatable revenue growth. ...

    Lucy Gillman - 01/10/2021 - 12:37

  10. How to build a B2B content strategy

    get the return on your efforts. Email nurturing campaigns, social media and paid advertising can all ...

    Larry Kotch - 21/09/2021 - 11:48

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