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  1. Five of the best digital marketing strategies B2B can learn from B2C

    without having to wait.  2. ServiceNow: Getting emotional with B2C techniques ServiceNow developed a cloud ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  2. The big lie of thought leadership in B2B

    computational linguistic analysis. In projects of this type, we often use computational techniques to analyse ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. The B2B Marketing Awards 2021: Check out who won big

    use of creative. ‘Realise your vision’ for Sohonet, by The Croc. Best use of digital techniques ... campaigns including budget, objectives, techniques and client testimonials. It could be you on stage at next ...

    David Rowlands - 01/12/2021 - 16:29

  4. B2B Marketing Awards 2021: Check out the winners here!

    Propolis now to find out:  Specific details including campaign budget, strategies, objectives, techniques ...

    Daniela fernandes - 26/11/2021 - 12:11

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    neuroscience techniques may guide you to greater success. There is also a growing realisation that CX ...

    David Rowlands - 19/11/2021 - 10:26

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... and analysing qualitative, in-depth research. Special techniques and approaches bespoke to MM research, ...

    Sue Mizera - 19/11/2021 - 09:34

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    seller has the skills and techniques they need to contribute to the team and be successful. It’s ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. Taking the pulse of your brand and communications

    neuroscience techniques. Although less common in B2B, B2C businesses are flocking to neuroscience ...

    Mercè Cozens - 27/10/2021 - 09:57

  9. How neuroscience affects CX in B2B marketing

    optimal customer experiences. What is neuroscience in marketing? There are many tools and techniques ... and interviews, are fairly commonplace, even in the hectic world of B2B marketing. But do these techniques tell us ... the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. 5 things you need to know about the future of CX

    human-centric engagement techniques. “How can they bring their brand to life through experiences, venues, ...

    David Rowlands - 04/10/2021 - 15:35


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