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  1. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    product campaigns to drive lead volume and velocity. Utilizing marketing automation, Stein IAS drove ... automated mooring products, AutoMoor and DynaMoor, was combined with the launch of two educational ... utilized Oracle’s marketing automation platform, Eloqua, to drive the multichannel demand campaigns ...

    David Rowlands - 14/06/2022 - 11:03

  2. The Propolis top US marketers 2022

    Content marketing General B2B marketing Inbound marketing Marketing automation Download this now ...

    Daniela fernandes - 09/06/2022 - 09:34

  3. What you missed at Ignite London

    marketing automation broke B2B and the ‘new maths’ you need to know about lead gen. His message is clear: ...

    David Rowlands - 13/07/2022 - 09:32

  4. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    General B2B marketing Marketing automation Marketing department Marketing technology Master- ...

    David Rowlands - 07/07/2022 - 15:26

  5. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    based analytics and automated alerts made this an efficient and user-friendly process.  Sales, in turn, ...

    David Rowlands - 08/07/2022 - 15:25

  6. Education, consistency and patience: The keys to retaining your customers

    on your website. Ensure your help is human. We live in an increasingly automated world, but studies have ... indicated that 83% of customers still prefer a human touch over an automated chat bot. While it’s harder ...

    Rebecca Grimes - 06/06/2022 - 10:22

  7. Why sales should care about marketing automation software

    Digital General B2B marketing Marketing automation Sales and marketing alignment Master- Marketing ... automation software is one technology that is hugely underrated in its ability to benefit both marketing ... but ultimately, the data insights gathered within marketing automation platforms are vital for sales teams too. ...

    Tom Ryan - 11/04/2022 - 14:38

  8. The B2B Marketing US Agencies Benchmarking Report 2022

    ABM Digital General B2B marketing Marketing automation Agency management Brand Download this now ...

    Daniela fernandes - 11/05/2022 - 15:26

  9. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    sales. Other baseline solutions only deduplicate standard objects and can’t be automated. However, ... a crucial role in automating a company’s CRM strategy- particularly for small businesses that may be faced ... external sources, the only way to stay on top of duplicates is through automation. DemandTools has allowed ...

    David Rowlands - 22/04/2022 - 15:25

  10. It’s time for B2B organisations to catch up on personalisation

    it comes to more automated personalisation. Often, B2B lags far behind our B2C equivalents.  And don’t ...

    Kieron McCann - 31/05/2022 - 10:25

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