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  1. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  2. twogether on winning Gold for ‘Best use of direct mail’

    with industry sectors, such as cars for automotive clients. “This additional key touchpoint in the campaign ...

    David Rowlands - 21/12/2021 - 15:26

  3. The big lie of thought leadership in B2B

    for an automotive client (see below), we can see the relative influence of thought leaders discussing electric ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. Four game-changing insights driving customer acquisition in a digital world

    which content is most popular from search and website navigation, so they can use it in email cadences ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Driving growth through CX

    Master- CX Customer success CX As we navigate a post-Covid-19 world riddled with shortages, delays, ... As we navigate a post-Covid-19 world riddled with shortages, delays, disruptions, and closures, ...

    James Frampton - 01/11/2021 - 10:02

  6. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    in the UK when compared to the previous year as companies hired executives to help navigate the global ... and alignment between all revenue-related functions, the chief revenue officer helped businesses navigate ... compared to the previous year as companies hired executives to help navigate the global pandemic and drive ...

    David Rowlands - 28/10/2021 - 16:41

  7. How to approach your ABX strategy

    to revisit throughout your programme. To successfully navigate your ABX programme, make sure that you’re ...

    David Rowlands - 10/11/2021 - 10:57

  8. How sales training and coaching can drive B2B success in 2022 and beyond

    – an extremely powerful concept as sellers attempt to navigate a virtual selling world.  This combination of data ...

    Kevin O'Regan - 09/11/2021 - 10:37

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    customers ‘navigate the full spectrum of IT transformation’ no matter what stage they are at in their cloud ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. How to use humour in your B2B content (and how not to)

    'cool' or 'chill', just as nobody in the automotive sector is going to chuckle ...

    David McGuire - 20/09/2021 - 11:07

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