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1. Rate your colleagues like an Uber driver? They’d get 3.65 stars

   Of course, added visibility could also backfire when it comes to improving respect across the team. After ...

   Jada Balster - 17/09/2018 - 14:15

2. 4 B2B Marketing Transgressions to repent for this Thanksgiving

   the importance of beefing up one’s skills and expertise in selling can create a damaging backfire, especially ...

   Anonymous (not verified) - 29/11/2013 - 08:09

3. 3 Forgotten Sales Tools...

   and making assumptions which can easily backfire horrendously. This also applies to voice and body language ...

   Elesha Bentley - 19/02/2014 - 09:46

4. Why B2B marketing needs emotional storytelling

   Overplaying the emotional appeal can backfire and feel like manipulation, which will erode the sense of trust ...

   Evelyn Timson - 18/10/2017 - 15:03

5. Trans-Promo Marketing: Leveraging Statements and Invoices to Boost Your Business

   look at it.  What Can Go Wrong? While transpromotional offers can work, they can also backfire. A lot ...

   Samuel Gaddy - 21/11/2014 - 11:28

6. How to get CSR right

   of marketing backfires come from oil companies. Shell’s ‘Let’s go’ campaign spectacularly backfired when ...

   Jessica McGreal - 31/10/2014 - 16:56

7. Why is brand experience crucial to business success?

   backfire, because getting the basics right gives you the permission to do the magic stuff, not the other way ...

   Andrew Stothert - 24/02/2016 - 12:09

8. Warning: Your Hasty Move to Responsive Design Could Backfire

   blog/posts/2013/08/26/warning-your-hasty-move-responsive-design-could-backfire A recent study by Nielsen found that in the U.S.,  61 percent of mobile phone users own ...

   Devanshi Garg - 26/08/2013 - 14:18

9. HOW TO: Use market intelligence to drive business growth

   circumstances selected strategies may backfire. Run ‘war games’ regularly to understand how industry players ...

   Anonymous (not verified) - 05/03/2012 - 12:15

10. DATA: Business on red alert

    approach to marketing could backfire and lead to the business's own demise. B2B marketing is no longer ...

    a12admin a12 - 02/10/2009 - 00:00

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