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1. BRANDING: Rebranding must be rational, not romantic

   and innovative. But it can also backfire. Pitfalls to avoid So, as informed individuals, your existing ...

   a12admin a12 - 14/07/2008 - 00:00

2. BEST PRACTICE: Top five marketing blags

   or MD. Any brochures or other sales collateral will be a huge turn-off and could backfire. Handwriting ...

   a12admin a12 - 22/09/2005 - 00:00

3. DIGITAL MARKETING: Instant messaging

   message and hope for the best. It will backfire and possibly do damage to your brand reputation." IM ...

   a12admin a12 - 03/06/2009 - 00:00

4. SOCIAL MEDIA: The blogging minefield

   It set up a social network similar to MySpace aimed at teens, which backfired when it was discovered ...

   a12admin a12 - 30/05/2007 - 00:00

5. ANALYSIS: Windows opens to the world

   terms, which I think backfired. The iPhone is on a different level to Vista- it arrived in a blaze ...

   a12admin a12 - 28/02/2007 - 00:00

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