Search found 174 items
- backwards chest
How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering
wants, and then build backwards? Or, alternatively, should the message start with the global marketing ...
Anonymous (not verified) - 20/10/2021 - 16:35
strategy. Having backward looking data is good, but being able to translate this into forward looking insights ...
David Rowlands - 31/08/2021 - 09:37
Even when people have insight to share and problems to get off their chest, getting people to engage ...
Kavita Singh - 13/07/2021 - 10:30
customers. Basically, you work backward, and try to engage a specific set of accounts that fit your ICP ... are so loyal, they begin to influence other potential customers. Basically, you work backward, and try ...
Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment
vague and apologetic. Sometimes, this is because they want to play their cards close to their chest ...
David McGuire - 18/01/2021 - 15:03
for sales to hold existing accounts so closely to their chest. One marketer commented that he creates two ...
Kavita Singh - 13/10/2020 - 11:35 - 2 comments
it pays to optimise backwards How to expose your marketing to positive asymmetric outcomes Why you don’t ... brands may be more important than we assume Why it pays to optimise backwards How to expose your ...
susanna.hewitt_... - 18/05/2020 - 12:50
to keep their contacts close to their chest. But companies don’t make buying decisions; people do. People, ...
David McGuire - 20/04/2020 - 13:29
would take us backwards. There was a real risk of losing that momentum by bringing in someone from ...
Kavita Singh - 07/04/2020 - 14:41
That’s been a real benefit. They bend over backwards for you, they communicate with you, and give you ...
Kavita Singh - 19/11/2019 - 12:44 - 1 comment