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  1. Why increased customer privacy provides an opportunity for marketers

    into bad sending practices by not having this metric to use for segmentation. Those who aren’t ready ...

    Sam Holding - 26/01/2022 - 10:07

  2. Five ways AI impacts demand generation

    enter your system. Bad data will never be a worry again with AI in place. In summary, the key is getting ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Improving CX with revenue enablement

    thing to do. I cannot recall a discussion where this was disputed or stated as a bad idea. The challenge ...

    Adam Mincham - 10/01/2022 - 09:12

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    from a ‘bad’ one? This is a great question because it absolutely means the pool of talent looking ...

    David Rowlands - 17/12/2021 - 15:04

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    retrench to what they are calling  "demand harvesting". You have to give them credit ...

    Sue Mizera - 01/12/2021 - 10:47

  6. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, Insight & Intelligence The third-party cookie is on its way out, but the mirage of the universal ID persists. Marketers should be sceptical about the hy ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    biggest successes, but that’s no bad thing. In this blog, we’ve discussed what UGC is, why you should ...

    John Allen - 17/11/2021 - 08:39

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    a better CX. After all, if a bad CX is only being dealt with weeks after the problem first emerged, well, ...

    David Rowlands - 04/11/2021 - 11:22

  9. Approaching a new CMO role: An interview with Eric Schou

    campaign. I’ve always encouraged my teams to ‘embrace bad news’ and ‘never hide from the numbers.’ If we can ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  10. Thinking of starting a B2B podcast? Ask these three questions first

    while the name Good Copy, Bad Copy was a strong pun that had served us well for 74 episodes, it didn’t ...

    David McGuire - 20/10/2021 - 09:34


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