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  1. 7 inbound marketing tools in B2B marketing you should be using in 2021

    version includes 40 credits, an instant call-back widget, a lead connect tool, and unlimited agents, ...

    Kavita Singh - 15/07/2021 - 11:29

  2. 6 reasons why it’s important for marketing to understand finance

    ally? Finance wants to be informed of spend and performance – as custodians of the corporate credit ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    customer advocacy, Dean’s session was the one to attend. He went into some good and bad examples ...

    Kavita Singh - 09/07/2021 - 16:53

  4. Can you outsource your sales team?

    of success and the quality of the appointed candidates will be bad if checkpoints aren't verified ... would be left with a bad experience that would take years of effort to correct or remedy. One of the key ... such initiatives lead to low levels of success and the quality of the appointed candidates will be bad ...

    Satish Sadasivan - 28/06/2021 - 13:50

  5. How to be an ally post-Pride month

    is providing a safe space for employees to be themselves. And rather than ignore a few bad seeds, it’s ...

    Kavita Singh - 28/06/2021 - 14:39

  6. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    you a helping hand. Tip 3: The rule of three still works. “The Good, the Bad, and the Ugly” “Liberté, ...

    David McGuire - 25/06/2021 - 14:58

  7. Why your martech is failing (and how to fix it)

    using them. The bad news is that if you simply implement a solution and don’t actively make the most ...

    Kerrie Malone - 17/06/2021 - 12:51

  8. The MQL is Dead

    chasing bad leads than talking to best-fit accounts.  Something’s gotta change. In this guide, we share ...

    Jack Mann - 09/06/2021 - 16:46

  9. Just what is a fronted adverbial – and what can it do for your B2B copy?

    Content marketing Turns out, the homeschooling parents’ nemesis can be good or bad for your ... adverbial can either be a very good – or a very bad – thing in your marketing content. Just what ... trends. But “importantly” remains my favourite. How some B2B marketers use fronted adverbials badly ...

    David McGuire - 23/02/2021 - 10:41

  10. Why customers need ‘positive friction’ in their CX experiences

    of friction? KE: Not all friction is bad friction. When you meet someone, you could move faster by not asking ... you think there does need to be some sort of friction? KE: Not all friction is bad friction. When you ...

    Kavita Singh - 04/06/2021 - 11:56

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