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  1. Last post: An ode to a publication that shaped an industry

    and the credit crunch, in combination with the arrival of marketing automation (in the UK, at least), ...

    David Rowlands - 01/04/2021 - 10:17

  2. Marketing operations is not martech and what is martech anyway?!

    of businesses I’ve spoken to recently. A little bit of diversity certainly can’t be a bad thing. Well, perhaps ... be a bad thing. Well, perhaps some of these points and no doubt many more will come up in the discussion ...

    Simon Daniels - 22/03/2021 - 10:26

  3. Marketing myopia too close for comfort?

    of management Nobody is suggesting that the crisis is due to bad management. Far from it. However, the degree ... that the crisis is due to bad management. Far from it. However, the degree to which people have responded varies ...

    Mercè Cozens - 16/03/2021 - 14:18

  4. News: The UK agency marketplace’s ‘rising stars’ revealed

    a year-on-year change in UK gross income of 156.1%. Not bad… David Rowlands, editor, spoke to Stuart Ray, ...

    David Rowlands - 02/03/2021 - 16:19

  5. News: The B2B Marketing UK Agencies Benchmarking Report 2021 is out now!

    credit where credit is due, we also included the top 15 rising stars. This table shows the UK agencies ...

    Kavita Singh - 15/02/2021 - 11:34

  6. Why you’re writing about sustainability wrong

    if the world’s most well-resourced brands are adopting this language, they naturally set a bad precedent for all ...

    Jack Mann - 25/02/2021 - 10:36

  7. 4 things to consider before starting a B2B podcast

    McGuire, host of ‘Good Copy, Bad Copy’ for Radix Communications. Radix Communications started a podcast ... Copy, Bad Copy’ for Radix Communications. Radix Communications started a podcast back in 2013, by Fiona ...

    Kavita Singh - 06/10/2020 - 13:56

  8. The state of the agency marketplace

    swathes of those were not of the medical kind. It’s not all bad news, of course. Whilst 38% of agencies ...

    David Rowlands - 19/02/2021 - 15:11

  9. How to create a modern B2B PR strategy that sings

    to stop churning out boring, corporate and self-serving content that’s so bad you often have to pay ...

    Jack Mann - 22/01/2021 - 17:13

  10. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

    regardless of the initial source or who gets credit. Steven mentions that this of course, depends on how ...

    Kavita Singh - 19/01/2021 - 11:27

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