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  1. B2B events in 2021: What changes lie ahead?

    the marketing canon? And is that necessarily a bad thing? HC: No! Events are an even more defined and specific ...

    Kavita Singh - 23/11/2020 - 14:20 - 2 comments

  2. 10 microaggressions to be aware of at the workplace

    Typically, when this occurs, the person who interrupts ends up taking credit. The simple solution? Let women ...

    Kavita Singh - 08/01/2021 - 11:48

  3. ‘B2B events in 2021: How to meet tomorrow’s challenges’

    the marketing canon? And is that necessarily a bad thing?  CM: Change forces creativity. Digital platforms make ...

    Kavita Singh - 11/11/2020 - 16:08

  4. The 4 Ps of sales effectiveness: Why your lead follow-up strategy isn’t good enough, and how you can improve

    this new Covid-19 world, where everything has gone digital, taking a week to respond is nearly as bad ...

    David Rowlands - 04/01/2021 - 09:26

  5. 12 predictions B2B marketers are making for 2021

    produced is about how to adapt to our newly-changed world of work. That’s no bad thing per se; ... no bad thing per se; these changes are real, and B2B audiences do need help and advice. But it does mean ...

    Kavita Singh - 21/12/2020 - 10:49

  6. DATA FOCUS: Creditable mailings

    before it is converted into a sale,” he says. “So for every bad prospect the credit manager turns away, ... on the B2B marketing scene  which allows companies to run their databases against credit information –is ... worth its weight in gold 12939 knowledgebank/data-intelligence/features/data-focus-creditable ...

    a12admin a12 - 01/10/2006 - 00:00

  7. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    be as follows: The customer received bad service only once. The company email went down and the IT consultancy ...

    Miriam Drahmane - 21/12/2020 - 11:12

  8. News: HubSpot and Howard University partner for Center of Digital Business

    The School of Business is set to offer for-credit courses through the Center in the spring 2021 semester.  ... to offer for-credit courses through the Center in the Spring 2021 semester.  Andrew Lindsay, SVP ...

    Kavita Singh - 24/11/2020 - 11:05

  9. Awards case study: Find out how HSBC managed to gain 179.3m impressions and 771k clicks on digital media assets

    in specific markets, lack availability of credit, or rates of products are not seen as favourable. Objectives ... in specific markets, lack availability of credit, or rates of products are not seen as favourable. anonymous ...

    Kavita Singh - 26/11/2020 - 16:14

  10. Emotion in B2B content: First, do your research

    is powerful – but risky. “The truth is, a really bad day at work would involve somebody dying – and knowing ... – but risky. “The truth is, a really bad day at work would involve somebody dying – and knowing ...

    David McGuire - 05/10/2020 - 10:05

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