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  1. Emotion in B2B content: First, do your research

    is powerful – but risky. “The truth is, a really bad day at work would involve somebody dying – and knowing ... – but risky. “The truth is, a really bad day at work would involve somebody dying – and knowing ...

    David McGuire - 05/10/2020 - 10:05

  2. Sales enablement stream

    The good, the bad and the ugly Toni Allen, The IET Watch the session Uncovering a successful framework ...

    Jason Taylor - 26/06/2020 - 16:57

  3. Skip Fidura, Overmore Group: On-demand

    Data is the plastic of marketing – The hidden cost of bad data In this talk Skip will discuss ... the hidden cost of bad data and give the attendees some simple techniques for identifying bad data, cleaning ... their database, and preventing the bad data out in the first place. ...

    Jason Taylor - 30/06/2020 - 17:17

  4. 'Winter is coming': strategies for building a healthy, happy and resilient B2B marketing team

    and we’re writing a new on the fly. 2.  Create a vision to build towards Don’t focus on what’s bad in team ...

    Joel Harrison - 18/10/2020 - 17:43

  5. Why B2B marketers need to address the lack of diversity

    moved to France that he realised his father was right. While he credited having a great supportive team, ...

    Kavita Singh - 21/09/2020 - 11:48 - 1 comment

  6. 2020 guide to helping sales and marketing work effectively together

    to the bigger picture- this will also help to ensure that marketing teams are properly credited for the impact ...

    Mirza Fur - 15/09/2020 - 10:42

  7. DATA FOCUS: Credit checked marketing data

    with a good credit history costs the same as marketing to one with a bad credit history so it saves both time ... Data The importance of utilising credit data in your B2B marketing What is a marketer's job? ... credit data? Credit data, often called pre-vetting, has been around for about fifteen years but largely ...

    a12admin a12 - 03/10/2007 - 00:00

  8. DATA NEWS: LBM launches credit service

    Data 11007 news/archive/data-news-lbm-launches-credit-service LBM has become the latest data ... services provider to launch a credit scoring service for business data, aimed at allowing B2B marketers ... to increase ROI on campaigns and avoid bad debt. Unveiling the new service is timely given worsening ...

    a12admin a12 - 14/07/2008 - 00:00

  9. Q&A with Leaders Forum keynote speaker, Joe Ippolito, IBM

    credit were I to presume that attendees would learn anything in particular. This is a tremendously ...

    David Rowlands - 07/09/2020 - 10:54

  10. The business case for diversity (or, why I am now talking to white marketers about race)

    profession. Speaking bluntly, the marketing industry is simply no better/just as bad as any other when ... no better/just as bad as any other when it comes to diversity and inclusion. The question is, do we want to do ...

    Iain Halpin - 01/09/2020 - 11:47


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