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  1. Is the tide turning for channel marketing?

    funds to enable them to succeed. That includes things like increased credit terms and training. ...

    Joel Harrison - 21/08/2020 - 10:45

  2. The 10 reasons your B2B conversion optimisation strategy is failing

    or if there are critical mistakes in your other onsite content, it could leave visitors with a bad impression—making them ... to improve. Your AB tests are inconsistent (or generating bad data).  That said, AB tests aren’t an automatic ... it could leave visitors with a bad impression—making them unwilling to convert. Your calls-to-action (CTAs) ...

    Anna Johansson - 29/07/2020 - 03:41

  3. How to use personalisation and relevance to connect with audiences

    personalisation gets a bad name And thus, why personalisation gets a bad reputation. You don’t want to use ...

    Kavita Singh - 26/05/2020 - 15:42

  4. DATA FOCUS: B2B is failing the credit check

    quarter of B2B database marketers have checked the credit-worthiness of their database prior ... knowledgebank/data-intelligence/features/data-focus-b2b-failing-credit-check Business-to-business marketers recognise the importance of wastage in database marketing, ... marketers have checked the credit-worthiness of their database prior to a campaign. This is despite the fact ...

    a12admin a12 - 01/10/2006 - 00:00

  5. DATA FOCUS: Marketing through the credit crunch

    in a period of economic strife Watching the news recently, you'd be forgiven for thinking the credit ... of the global credit crunch on the financial services sector is set to hit UK direct marketing activity ... knowledgebank/data-intelligence/features/data-focus-marketing-through-credit-crunch Watching the news recently, you'd be forgiven for thinking the credit crunch is responsible ...

    a12admin a12 - 17/04/2008 - 00:00

  6. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    technical specs to selling your brand in all markets, in good times or bad, this case is for you. Kevlar ... brand in all markets, in good times or bad, this case is for you. Kevlar basics Created in 1965 ...

    Sue Mizera - 11/08/2020 - 13:35

  7. How B2B organisations can achieve global PR success with a reduced budget in a post-COVID world

    not be there to fund recruiting a PR agency – or a bad experience with a previous agency may mean an organisation ...

    Simon Woolley - 04/08/2020 - 11:32

  8. How to buck the bad content trend

    With this piece, we changed the focus to bad content and how to avoid it. Stealing from the wrong places Where do ...

    Molly Raycraft - 03/06/2019 - 09:00

  9. Understanding customer needs during the coronavirus crisis

    of credit Quick cash for small businesses Payment term flexibility It’s worth reiterating the importance ...

    Deniz Olcay - 20/07/2020 - 10:37

  10. 6 types of innovation archetypes

    need to get personal credit because they’re more focused on aligning the company together. However, ...

    Kavita Singh - 14/07/2020 - 10:28

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