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1. Propolis salary benchmark 2022

   gender balance- albeit slightly more female heavy: CMO: 57.4% female; 42.6% male. VP: 52% female; 48% ...

   scotty - 22/07/2022 - 12:04

2. How your peers are measuring marketing operations

   and backlogs. There’s a balance to be struck though cautions Helen, adding that plans and roadmaps “should ...

   Simon Daniels - 25/07/2022 - 10:08

3. Happiness by design

   that find the right balance between pleasure and purpose – and that will vary across people as some are more ...

   Paul Dolan - 01/07/2022 - 09:26

4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

   credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial ... consumers were struggling to balance their unease about paying in-person with their desire to get back ...

   David Rowlands - 14/06/2022 - 11:26

5. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

   to my heart, which I've spoken about numerous times – balancing brand building and demand ...

   David Hayes - 16/06/2022 - 11:45

6. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

   with flexibility while  balancing meaningful in-office engagements, and leading to 40%+ of Mx talent  working fully ...

   David Rowlands - 14/06/2022 - 12:33

7. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

   campaign engaged our salespeople and our audience with the right balance of creativity and technical ...

   David Rowlands - 14/06/2022 - 11:03

8. What you missed at Ignite USA

   household names to explore balancing brand and demand. Audiences learnt all about the role that brand plays ...

   David Rowlands - 10/06/2022 - 10:46

9. Leveraging emotional science to build a better brand

   Google and her thoughts on balancing brand and demand. These past few years, we've sacrificed our ...

   Mario Natarelli - 11/05/2022 - 12:51

10. Are you a CMO worried about budget? Read this

    – yet your budget is most likely reducing. Finding the right balance between brand and demand generation ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

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