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  1. How human connection and automation come together to create today’s CX

    to strike a balance between streamlined and high-touch customer service to meet experience expectations. ... in demand combined with customers valuing a high-touch experience means that finding the right balance ...

    Stephanie Copel... - 01/03/2022 - 09:19

  2. News: Workplace from Meta gives frontline employees a voice with new global campaign

    that will enable businesses to share posts from Workplace over WhatsApp.  “The campaign balances rational content ...

    David Rowlands - 04/03/2022 - 13:49

  3. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    of great tech brands’ success has been their ability to balance long term brand building with short term ... demand generation and sales enablement. But the balance is shifting, with buyers having significantly ... discuss: How to find the balance between brand and demand that’s right for 2022 and beyond How to build ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ...

    Sue Mizera - 25/04/2022 - 09:55

  5. Digital Radish on winning Gold for ‘B2B marketing communications agency of the year’

    everything from innovation to team development, wellbeing, CSR and work-life balance, which brought meaning ...

    David Rowlands - 18/03/2022 - 09:42 - 1 comment

  6. What, why and how: Nailing digital transformation in 2022

    the change curve at different speeds. One of the main challenges of the CMO is to balance the resources ...

    David Rowlands - 03/03/2022 - 12:22

  7. Practical magic: Cooking up a potion for success for your ABM programme

    people feel less confident voicing their opinions. The trick is to balance your own objectives with those ... about your plans. Balancing short-term objectives and long-term deliverables When it comes to tracking ...

    David Rowlands - 07/01/2022 - 09:03

  8. Five of the best digital marketing strategies B2B can learn from B2C

    must swear by. However important it is to balance messaging with ROI, this shouldn’t come at the cost ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ...

    Sue Mizera - 22/02/2022 - 12:26

  10. Mastering ABM: Lessons learned from several masters of ABM

    for success. How to strike the balance between ABM technology and ABM strategy. Establish just how mature your ...

    Daniela fernandes - 09/11/2021 - 11:25

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