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  1. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... dynamic, engaging and compelling for your loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 ... In Effectiveness in Context, Les Binet and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand ...

    Sue Mizera - 13/10/2021 - 09:49

  2. Is it time to re-think some of your marketing strategy?

    experiences and insights around this hot topic, with a focus on: Getting the people, process and tech balance ...

    Jack Mann - 08/09/2021 - 09:19

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    and gives them balance, is paramount to retaining talent. All of that will be important in a market ...

    David Rowlands - 17/12/2021 - 15:04

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    context of cycling, in balance roughly half and half. The passions the sport incites should literally ... marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 In  Effectiveness in Context, Les Binet ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    noted at the outset, Peter Field and Les Binet famously recommend a balance of a 60/40 blend (50/50 ... customers’ intrinsic motivations at the center of all you do, defining the 60/40 (or 50/50) balance of brand ...

    Sue Mizera - 01/12/2021 - 10:47

  6. Everything you need to know to create a high-converting B2B product page design

    with an inventory turnover calculator to balance inventory and sales even when customers are shopping ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    Bonnie. She reminds us to not forget the ‘human aspect’ of marketing, stressing the need to balance ... of the ‘norm’ is in flux is clear: learn how to balance; adapt; and be flexible. Want to improve your own ...

    Lucy Gillman - 01/10/2021 - 09:45

  8. The big lie of thought leadership in B2B

    the balance of subjects in our content.  Psycholinguistic profiling Another type of analysis that can ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    still needs to find the right balance and mix between short- and long-term goals. Trust can also easily ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    are the implications for clients on seeking the optimum balance of utility and magic, and what are the implications ...

    Jack Mann - 05/07/2021 - 13:14

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