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  1. Ignite London 2021 Session: How to make marketing operations the backbone of your marketing team by connecting your people, process and technology

    processes, prioritise against your strategic goals and use a scenario planner to balance budget, resources ...

    Jack Mann - 05/07/2021 - 12:26

  2. Thinking of starting a B2B podcast? Ask these three questions first

    and How to Breathe So You Don’t Look Fat strike the balance between explaining the concept and capturing ... all-white-male episode, we’d probably go ahead (and explain it during the show then balance it out later). Two ...

    David McGuire - 20/10/2021 - 09:34

  3. ABM expert Robert Norum on how to run your ABM pilot

    preferably three, accounts in play, ideally with a balance of existing and new accounts. Whilst he admits ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  4. How employee engagement can help B2B organisations grow

    happy and healthy, and give them a better work-life balance have better retention rates and more ...

    Braja Roy - 15/09/2021 - 12:22

  5. What makes good marketing automation in 2021?

    it can be a tedious balance of when to reach out. You don’t want to risk reaching out too early, and you ... time to label a prospect as ‘sales ready’. However, it can be a tedious balance of when to reach out. ...

    Kavita Singh - 02/08/2021 - 11:36

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    is dealing with pace; striking a balance between aligning the businesses to realise client expectation whilst ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    for both audiences: in-person and online. We anticipate hybrid meaning fewer in-person attendees, balanced ... We anticipate hybrid meaning fewer in-person attendees, balanced by reaching a wider online audience ...

    François Floribert - 12/07/2021 - 15:08

  8. Events producer

    a programme with the right balance of speakers, formats, topics, etc. Create a pre-launch briefing doc ...

    Jennie Barrick - 09/07/2021 - 18:05

  9. The secret to winning a B2B Marketing Award

    deciding to channel their budgets towards demand generation, this win demonstrates how the balance between ... exactly why you need a balance between brand and demand generation to produce the best results. ...

    Kavita Singh - 06/05/2021 - 18:25

  10. Why you need to take the next step in your relationship (with HR)

    that balance has to be right. How do we best secure the benefits of hybrid working patterns going forwards? ...

    David Rowlands - 09/09/2021 - 08:59

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