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1. HOW TO: Make whitepapers work for you

   important to strike the right balance. If the whitepaper is too short it won't provide enough ...

   a12admin a12 - 06/01/2011 - 00:00

2. Learn from the best. Top 10 B2B campaigns of the last 10 years

   to life. A perfect example of intelligent wit balanced with a poignant undertone. “The healthy workplace ...

   Jessica McGreal - 09/06/2014 - 10:28

3. PROFILE: Sage's Joanna Elliot

   channels, we tried to reflect the balance we strive for at Sage between innovation and delivering ...

   a12admin a12 - 21/12/2009 - 00:00

4. CASE STUDY: Siemens PLM balances global brand with local flavour with Eloqua

   knowledgebank/marketing-automation/case-studies/case-study-siemens-plm-balances-global-brand-local-f When you're selling complex software that helps companies innovate and build world-class ...

   a12admin a12 - 01/11/2009 - 00:00

5. ROUNDTABLE: Are offline marketing techniques making a comeback?

   within organisations. However, as time goes on, the balance will shift. Business leaders will become ...

   Anonymous (not verified) - 22/01/2013 - 14:37

6. MIND CONTROL: Buyer psychology

   an attraction to the brand by using the right balance of colours and colour palette,” says Wright. “It ...

   Anonymous (not verified) - 16/09/2013 - 16:58

7. PROFILE: Caroline Meechan- Director of Sales and Marketing, Marriott Incentive Vouchers

   the parent hotel company, Marriott International. On the balance sheet it's independent but its ...

   a12admin a12 - 19/08/2005 - 00:00

8. CASE STUDY: Biome Bioplastics launch for Stanelco, by The Think Tank

   provided us with the balance required to communicate core brand messaging and develop perceptions whilst ...

   Alex Aspinall - 02/11/2011 - 13:30

9. ANALYSIS: Time for a change in commercial vehicle marketing?

   will return from the slump with a stronger and more balanced approach. The direct approach In previous years, ...

   a12admin a12 - 13/05/2009 - 00:00

10. B2B SUMMIT 2013 Top Ten Take-Outs

    during the break for lunch, while others carefully balanced their oriental delights in one hand, whilst ...

    Susan Bolam - 20/06/2013 - 15:32

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