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1. Taking the leap: B2B innovation

   brands negotiate this tricky balance. The Marketing Practice (TMP), for example, views its role ...

   Jessica McGreal - 27/01/2015 - 10:41

2. HOW TO: Protect your brand with website moderation

   the right balance between user freedom and brand protection. 1 anonymous user How ...

   a12admin a12 - 30/05/2007 - 00:00

3. CASE STUDY: 'Unlocking the promise of the world's research' by Marketecture for Reed Elsevier/ SciVal

   for SciVal Spotlight across EMEA, US and AsiaPac. To educate and engage an untapped target market. To balance ...

   a12admin a12 - 12/08/2010 - 00:00

4. PR and the importance of being liked

   and passion. Bottom line? Sound like a person, not a balance sheet. 5. Be Consistent Almost everything you say ...

   a12admin a12 - 28/02/2005 - 00:00

5. ANALYSIS: Death of the campaign

   that the campaign's days are numbered. "I would say that a balance these days would be 80 per cent ongoing ...

   a12admin a12 - 22/11/2010 - 00:00

6. SOCIAL MEDIA: How to get video right

   Bausor, managing director at Famous4Communications. “You need to consider a balance of different metrics ...

   Lucy Fisher - 05/12/2011 - 10:32

7. Beware of revisionism

   always understood the necessity in their marketing communications of the balance between a rational ...

   a12admin a12 - 10/03/2006 - 00:00

8. HOW TO: Use Twitter to generate and nurture leads

   your followers and people you follow are nicely balanced. Hopefully they will look at what you offer, ...

   Paola Bonfanti - 10/05/2011 - 16:24

9. Thought leadership as a competitive weapon

   the client company in terms of cost structure, balance of risks and rewards. Thought leadership based ...

   a12admin a12 - 09/07/2007 - 00:00

10. ANALYSIS: Clash of the desktop titans

    that balance. Microsoft looks like it has made some innovations, but we can expect some movement from Google- ...

    a12admin a12 - 13/07/2009 - 00:00

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