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  1. BEST PRACTICE: Procurement – Revenge of the nerd?

    a discipline as concerned with balance sheets, cost-benefit analyses and improving margins as procurement ...

    a12admin a12 - 25/05/2005 - 00:00

  2. PROFILE: Peter Hambly- Director of Marketing & Communications, Carbon Trust

    be set apart, as a pioneer of environmentalism with one foot in government. It's a balancing act ...

    a12admin a12 - 20/08/2006 - 00:00

  3. PROFILE: Marc Tonnon- Marketer, BT

    balanced by the revenue generated by Yellow Pages, which was formerly owned by BT. But this was sold off ...

    a12admin a12 - 07/11/2004 - 00:00

  4. SEARCH MARKETING: Searching the horizon

    PR, and put the press releases on your website, you will get good search results. Balanced marketing ...

    a12admin a12 - 25/01/2006 - 00:00

  5. ANALYSIS: B2B marketers procrastinate over VDP

    non-variable campaign, which is obviously prohibitive to some, but must be balanced against the fact ...

    a12admin a12 - 27/01/2005 - 00:00

  6. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

    adhered to. “There is a definite sense of balance [in terms of imagery],” says Edmond, who is clearly both ...

    a12admin a12 - 01/07/2006 - 00:00

  7. CASE STUDY: Siemens PLM Software chooses Eloqua to balance global brand and local flavour

    Marketing automation The Challenge When you’re selling complex software that helps companies innovate and build world-class products, consistency and clarity of marketing communications is a must. Maintaining that message consistency is a challenge for an ...

    Alex Aspinall - 20/06/2011 - 15:24

  8. Balancing the books

     As another year draws to a close, many organisations unaffected by the consumer Christmas surge will be taking advantage of the seasonal lull to reflect on the success or otherwise of key activities from the previous 12 months. But what does taking stock ...

    a12admin a12 - 12/11/2007 - 00:00

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