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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    subscription-based community for marketers to come together, learn from one another and industry experts, and access ... and, mostly recently, Propolis. Propolis is our subscription-based community for marketers to come ...

    David Rowlands - 26/01/2022 - 10:48

  2. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    between August and September 2021, surveying 407 UK based creative professionals (307 brand, 100 agency), ...

    David Rowlands - 25/01/2022 - 12:33

  3. Why increased customer privacy provides an opportunity for marketers

    algorithm to determine the right time to send the email based on open and click engagement. Technologies ... emails have landed in the inbox based on opens will no longer be reliable. Having a sufficient ...

    Sam Holding - 26/01/2022 - 10:07

  4. Three demand generation focus areas you need to know

    moved onto service-based content helps you structure your messaging appropriately. Here are six types ... see whether a lead is exploring product information or has moved onto service-based content. Campaign ... think about campaigns. The days when companies could track their success based on click-throughs ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and doubled its customer base and customer adoption. The incredible results customers experience demonstrates ... intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... and Benefits, Best Culture, Best for Women and Best for Diversity based on employee feedback at Comparably. ...

    David Rowlands - 20/01/2022 - 14:46

  6. How chatbots can enhance your ABM strategy

    for personalizing the buying experience. An account-based approach that mimics and simulates human conversations via ... approach and powerful solution for connecting with and energizing your customer base? Chatbots. They’re ... account-based chatbot solutions benefit from: A 700% increase in target account engagement. 250% more leads than ...

    Justin McDonald - 19/01/2022 - 09:16

  7. News: Susan McKay joins Dun & Bradstreet as international CMO

    the appointment of Susan McKay as international CMO, based in London.  Susan will lead marketing ... as international CMO, based in London. anonymous user News 0 No votes yet Master- Teams, Resourcing & D&I ...

    David Rowlands - 13/01/2022 - 16:19

  8. How to break down data silos and become the data-driven marketer you need to be

    to the next level Cloud-based martech: the centrepiece of the modern marketing tech stack “The data cloud’s ...

    Daniela fernandes - 18/01/2022 - 10:42

  9. ABX: What is account-based experience, and what do you need to know?

    in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account-based ... experience (ABX) is the latest development in the world of account-based strategies, but what is it, how does ... The introduction and first chapter of Demandbase’s new ebook, The Clear & Complete Guide to Account-Based ...

    Daniela fernandes - 10/01/2022 - 09:54

  10. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

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