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  1. Annabel Rake on the importance of sustainability in marketing

    connections with organisations like ours,” Annabel states. “In the professional services space, it’s all about ... people buying people. There’s no more emotional human connection than that.” For Annabel, ...

    David Rowlands - 02/12/2021 - 08:50

  2. The B2B Marketing Awards 2021: Check out who won big

    SME-targeted campaign. ‘Connecting the Falklands’ for Square & Mastercard, by Harvard. Best corporate ...

    David Rowlands - 01/12/2021 - 16:29

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    Ladder. It connects specifically to the functional and emotional benefits and values on the ladder, ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ... robust, authentic brand? Fusing the Values Ladder with SDT literally connects classic audience benefits ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Why SMBs are looking for guidance and support from B2SB marketers

    security, connectivity, management- basically all aspects of business operations for SMBs and all topics ... frictionless transactions, and overall, more connected and frictionless employee and customer experiences. 6. ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. Five ways your marketing team can stand-out in your business

    is a lot easier since we are all batting for the same team and a genuine alignment on achievements. Put ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. How to realise the full potential of sustainability marketing

    This enables you as a marketer to connect your ESG goals with the company’s vision, mission and practices ... decisions. Highlighting the direct connections between sustainability and business performance, including ... into honest storytelling. To engage in ways that connect emotion and passion to action. To collaborate ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ... provenances in Western thought. Yes:  correspondences of both are grounded in systematic connections ... are there for the taking: Fusing the Values Ladder with SDT and connecting customer intimacy with what’s fundamental ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Four game-changing insights driving customer acquisition in a digital world

    or more.  Posting leads to engagement, which leads to connections, which leads to the inbox. And inbox ... to write good connection messages that get accepted. Be generous with likes and comments so people are more ... be a pest. In the digital world, selling is actually about one person connecting with another on a topic ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  9. How to approach your ABX strategy

    it’s important that it gives you the ability to connect your first- and third-party data together ... Can that technology connect and integrate with multiple systems, including sales marketing automation, ...

    David Rowlands - 10/11/2021 - 10:57

  10. Universal identity resolution is a myth. It’s also a bad idea

    to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ... problem, but also impacts the full stack of marketing activity. Being able to help marketers connect ... that connects other categories. Rather than being a category in and of itself, maybe marketers should view ...

    Ray Kingman - 05/11/2021 - 09:31


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