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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect ...

    David Rowlands - 20/01/2022 - 14:46

  2. Why you need emotional marketing in 2022

    on what emotional marketing is? Emotional marketing is how brands try to establish an emotional connection ... are talking about an emotional connection, neuroscience can help you to predict or to measure the emotion ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect ... approach and powerful solution for connecting with and energizing your customer base? Chatbots. They’re ... while researching a product, you visit a website’s landing page and connect with a chatbot. It asks ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. How to bridge the sales and marketing alignment gap – once and for all

    revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  6. 10 lessons learned after 10 years of modern selling

    in the sector brought on by the pandemic, we need to find new ways to maintain that personal connection. Video ... is an extremely strong medium through which sellers can connect with buyers, especially given that it now beats ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. How and why marketing must drive sustainability

    trust by expressing our brand in a way that connects with our customers’ needs and reflects our culture. ...

    David Rowlands - 11/01/2022 - 08:47

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    challenging to speed up the B2B sales cycle and make meaningful connections when many stakeholders ... proof The best strategy for building new connections is to use your established customer base. Referrals ... It saves your entire communication history with the customer as it connects with your email and enterprise ...

    Richard Conn - 07/01/2022 - 12:30

  9. What’s in store for B2B marketing in 2022?

    TV's?  "Smart" really just used to mean connected to the internet but today, “smart” ... it will also be the ideal time to connect and engage with candidates and teams to find out what really ...

    David Rowlands - 07/01/2022 - 15:27

  10. Christelle Fraysse on the importance of a solid CRM system

    great if a business has an online chat facility on its website, but if this function is not connected ... where every part of the organisation is connected on a single digital platform, driving better employee ...

    David Rowlands - 16/12/2021 - 12:19


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