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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    connection between the solutions we deliver and the customer challenges we address, regardless of format. ... and to operate in an echo chamber […] We need to stay connected to our customers and not make assumptions about ...

    David Rowlands - 26/01/2022 - 10:48

  2. Why increased customer privacy provides an opportunity for marketers

    Personalisation Email personalisation has become an integral part of how brands use their channel to connect ...

    Sam Holding - 26/01/2022 - 10:07

  3. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    unnecessary noise and distractions, connect them with the information and context to do their best work, ... and allow them to stay connected, while continuing to use the tools that they love.”  Creativity can happen ...

    David Rowlands - 25/01/2022 - 12:33

  4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    accounts ready to buy and recommends the best action, channel, and messages that are most likely to connect ...

    David Rowlands - 20/01/2022 - 14:46

  5. Why you need emotional marketing in 2022

    on what emotional marketing is? Emotional marketing is how brands try to establish an emotional connection ... are talking about an emotional connection, neuroscience can help you to predict or to measure the emotion ...

    David Rowlands - 20/01/2022 - 08:51

  6. How chatbots can enhance your ABM strategy

    teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect ... approach and powerful solution for connecting with and energizing your customer base? Chatbots. They’re ... while researching a product, you visit a website’s landing page and connect with a chatbot. It asks ...

    Justin McDonald - 19/01/2022 - 09:16

  7. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  8. How to bridge the sales and marketing alignment gap – once and for all

    revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  9. 10 lessons learned after 10 years of modern selling

    in the sector brought on by the pandemic, we need to find new ways to maintain that personal connection. Video ... is an extremely strong medium through which sellers can connect with buyers, especially given that it now beats ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. How and why marketing must drive sustainability

    trust by expressing our brand in a way that connects with our customers’ needs and reflects our culture. ...

    David Rowlands - 11/01/2022 - 08:47


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