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  1. Christelle Fraysse on the importance of a solid CRM system

    great if a business has an online chat facility on its website, but if this function is not connected ... where every part of the organisation is connected on a single digital platform, driving better employee ...

    David Rowlands - 16/12/2021 - 12:19

  2. A linguistic exploration of the name Propolis

    a hypothesis at first, as there is absolutely nothing in the word propolis that would, prima facie, connect ...

    Sue Mizera - 15/12/2021 - 09:24

  3. Everything you need to know to create a high-converting B2B product page design

    The call to action (CTA) is an essential part of any landing page. It connects two vital parts of the lead ... ensure inbound callers are connected to an available agent, so you never miss important business calls. ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  4. The big lie of thought leadership in B2B

    behavior analysis allows us to uncover the things people are searching for online, connected to various ... vast bodies of text, uncovering and clustering the topics and subtopics, and revealing the connections ... a few hundred prospective buyers in the whole world. But who are they connected to, who ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. Annabel Rake on the importance of sustainability in marketing

    that people don’t have emotional connections with organisations like ours,” Annabel states. “In ... connection than that.” For Annabel, the relationships that a business has with its clients makes them want ...

    David Rowlands - 02/12/2021 - 08:50

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    Ladder. It connects specifically to the functional and emotional benefits and values on the ladder, ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ... robust, authentic brand? Fusing the Values Ladder with SDT literally connects classic audience benefits ...

    Sue Mizera - 01/12/2021 - 10:47

  7. The B2B Marketing Awards 2021: Check out who won big

    SME-targeted campaign. ‘Connecting the Falklands’ for Square & Mastercard, by Harvard. Best corporate ...

    David Rowlands - 01/12/2021 - 16:29

  8. Why SMBs are looking for guidance and support from B2SB marketers

    security, connectivity, management- basically all aspects of business operations for SMBs and all topics ... frictionless transactions, and overall, more connected and frictionless employee and customer experiences. 6. ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. Five ways your marketing team can stand-out in your business

    is a lot easier since we are all batting for the same team and a genuine alignment on achievements. Put ...

    Abhi Morjaria - 24/11/2021 - 08:56

  10. How to realise the full potential of sustainability marketing

    This enables you as a marketer to connect your ESG goals with the company’s vision, mission and practices ... decisions. Highlighting the direct connections between sustainability and business performance, including ... into honest storytelling. To engage in ways that connect emotion and passion to action. To collaborate ...

    Leeya Hendricks - 26/11/2021 - 09:41


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