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  1. Five questions to help pinpoint your brand identity

    connection you want to establish with your audience. Safety, exhilaration, reassurance, excitement, joy, ... and direct, and easy to connect with. Want to learn more about how to improve your brand and content strategy? ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. How to connect your marketing and sales teams through sales enablement

    Sales and marketing alignment Master- Data Strategy, Insight & Intelligence Sales enablement At Ignite London, we were treated to loads of sales enablement content throughout the event. Dominik Schaefer, marketing manager, EMEA at Highspot, shared ins ...

    Kavita Singh - 18/08/2021 - 16:04

  3. How employee engagement can help B2B organisations grow

    to the degree of dedication and connection that an employee has with a company. It is the process of creating ... with their prospects and building meaningful connections. And this is only possible when your employees have the zeal ...

    Braja Roy - 15/09/2021 - 12:22

  4. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and relatedness Cyclists feel a deeply gratifying, almost personal connection to HighKit by virtue ...

    Sue Mizera - 15/09/2021 - 11:07

  5. News: Kingpin and The Marketing Practice join forces

    by connecting the dots between brand, digital, media, ABM and demand marketing all underpinned by a total ...

    David Rowlands - 09/09/2021 - 10:52

  6. Top 7 B2B inclusion and diversity campaigns and initiatives

    by TE Connectivity Another campaign that featured their own employees was TE Connectivity’s ... on their diverse backgrounds and experiences. TE Connectivity produced long-form videos, launched bespoke hashtags ...

    Kavita Singh - 25/08/2021 - 11:11

  7. 3 top tips for B2B marketing teams to optimise their operations

    connected as a team when you’re working remotely. With the right martech in place, your team should find ... it much easier to do their jobs well and connect to customers, which is sure to boost your customer ...

    Kerrie Malone - 01/09/2021 - 12:17

  8. Transformation through messaging and engagement: An interview with Gary Hurry

    Propolis will allow our marketers to stay connected with the big trends, issues and topics that are shaping ... to connecting with like-minded businesses over the coming weeks and months. I wonder also, whether ...

    David Rowlands - 31/08/2021 - 09:37

  9. Channelling your best efforts- to reach the right audience.

    rely on quantity over quality; others depend on creating a genuine one-to-one human connection. What ...

    Jack Mann - 25/08/2021 - 10:54

  10. Super-charged lead generation: How to drive more ROI from your marketing

    now we can connect the two and for example can see what variations in key words work best, or which ... disconnect between what showed in our CRM and our website analytics, whereas now we can connect the two ...

    Kate Cox - 24/08/2021 - 15:37

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