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  1. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    of the Covid-19 pandemic, with scientists the world over needing connections to products, services and expertise ... to power their therapies and vaccines, the 'Connections for Life' campaign boldly challenged what ... with the new knowledge of what they can achieve when they make that connection with Gibco – connecting ideas, ...

    David Rowlands - 02/06/2021 - 10:06

  2. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    only How to connect your marketing vision to sales impact through sales enablement by Dominik Schaefer, ... marketing manager, Highspot Dominik presentation was on connecting marketing visions to sales by utilising ... at B2B to push revenue in tricky times, place B2B in traditionally consumer spaces like connected TV ...

    Kavita Singh - 09/07/2021 - 16:53

  3. Why branding and martech should become BFFs!

    calling “motivational branding”,  based on connections with the behavioural science discipline ... for first take, see: To date, mirabile dictu, brand and martech connections have not been forged! ... and communications results, obvious connections between brand and mar-tech, to date, have not been forged. Although ...

    Sue Mizera - 13/07/2021 - 13:03

  4. The Future is Connected: Understanding the core ingredients to Customer Experience success

    Master- Data Strategy, Insight & Intelligence   Click below to watch now! The Crocodile ...

    Jack Mann - 07/06/2021 - 12:16

  5. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    the study also reveals a more connected digital customer experience (67%), measurable revenue impact (52%), ...

    David Rowlands - 26/07/2021 - 10:20

  6. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    to connect when we meet someone. However, blurting out that I am gay can be awkward. It can be exhausting. ...

    Kavita Singh - 26/07/2021 - 14:45

  7. What is connected TV and how can it be used in B2B marketing?

    strategy officer at LoSasso Integrated Marketing, about the benefits of using connected TV and how ... is connected TV? DF: Connected TV (CTV) is programming viewed on a television through a connection ... to the internet instead of via a traditional cable or satellite TV connection. Connected TV programming ...

    Kavita Singh - 02/06/2021 - 10:52

  8. How to write a B2B marketing email that works

    of realisation, you remind the reader they’re not special. It’s a tiny, fleeting snub that breaks any connection ... they’re not special. It’s a tiny, fleeting snub that breaks any connection you’ve made. So instead, make ...

    David McGuire - 21/07/2021 - 15:37

  9. News: Integrate extends demand marketing capabilities with launch of Precision Events

    has announced its launch of Precision Events, a new platform that aims to create a more connected ... to connect their event interactions with buyers and accounts to their digital demand strategy to drive more ... Demand Acceleration Platform to centralise and connect the B2B buying experience.  Integrate’s DAP ...

    Kavita Singh - 24/06/2021 - 09:37

  10. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    to connect with brands looking to grow through physical retail — Brookfield Properties developed its first ... native brands to their first brick-and-mortar space, there is a huge opportunity to connect with emerging ... to connect with small and local businesses, a majority of whom are active on Instagram and looking ...

    David Rowlands - 02/06/2021 - 15:34

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