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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Imagine this beautiful landscape for your own brand, B2B marketers! This is the potential your authentic ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    more empowered choices, decisions and programs. E.g., Literally unmasking your customers’ ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... and empower them with purposeful direction and true customer insight. Here’s more beauty: MM can and should ...

    Sue Mizera - 19/11/2021 - 09:34

  3. How to approach your ABX strategy

    marketing programs and sales outreach. Segment the data to create account lists in multiple ways and measure ... the success of your programs that shows how they are helping to move accounts through the funnel and see what ...

    David Rowlands - 10/11/2021 - 10:57

  4. Driving growth through CX

    of the business interact with customers, knowledge-sharing programs can be an effective way to remove departmental ...

    James Frampton - 01/11/2021 - 10:02

  5. Approaching a new CMO role: An interview with Eric Schou

    Program. These moves were made to support a major strategic shift to a 100% channel model. Investing ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  6. Thinking of starting a B2B podcast? Ask these three questions first

    not be marketing, but Everything Is Alive is beautiful in its simplicity. Every episode, they interview a different ...

    David McGuire - 20/10/2021 - 09:34

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    programs (brand, social media messages, events, and activations) and every single brand touchpoint ... stemming from customers’ needs vis-à-vis your brand. Herein lies the beauty. There are no straightforward ...

    Sue Mizera - 13/10/2021 - 09:49

  8. How to develop more effective alliance partner sales tools

    might include customer retention sales playbooks, upgrade program offers (guides or videos); customer ... loyalty programs and promotions; customer conferences; user groups, special interest groups, or other ...

    Rod Griffith - 06/10/2021 - 12:01

  9. The must-have skills marketing teams need for automation success

    automation marketer. The beauty of digital technology is that it allows us to be constantly evolving based ...

    Tom Ryan - 28/09/2021 - 16:26

  10. Part 1: This is the audit that every B2B business needs right now

    of shareholder value. Beauty and the beast In simple terms, there are two different types of business: one ...

    Mercè Cozens - 02/09/2021 - 09:44

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