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Guides

Beginner’s Guide to Agency Briefing

This guide will help you:

  • Develop a strong relationship with your agency – maximising its potential.
  • Put together a detailed creative brief – ensuring you’re providing your agency with the right information.
  • Stay up-to-date with the changing agency landscape – allowing you to produce campaigns that will help you stay ahead of the competition.

This guide includes:

  • A template for a creative brief.
  • The major factors to keep in mind to maintain a strong relationship with your agency.
  • A list of further reading if you’re on the lookout for additional guidance on successful client-agency relationships.

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