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  1. Déjà vu: Why B2B brand portfolios are descending into chaos, again.

    to dashboards, making even complex solutions behave more like products. Companies launch new services ...

    Uri Baruchin - 08/08/2017 - 17:02

  2. How artificial intelligence is transforming B2B marketing

    The picture isn’t really complete without data that tells a story about how your targets behave when they’re ...

    Natalie Batchel... - 23/05/2017 - 10:47 - 1 comment

  3. Using Cultural Sensitivity to Foster Positive Business Relationships

    background. How should he or she behave?   First, if the business owner is aware of the specific cultural ...

    Laura Callisen - 03/02/2015 - 09:57

  4. Insight brokerage digital information and machines- The future of big data

    behave and act accordingly. One key element to note is that the vast majority of people who want a social ... for example and how they might behave in certain scenarios.  2. Smart data The second area of interest is  ...

    Ian West - 22/02/2016 - 17:13

  5. The award-winning 'get sh*t done guide' to global teamwork

    (a total football fan and behaved more like one of the lads) I’m also going to state ...

    Joe Edwards - 20/07/2017 - 12:07

  6. Confessions of a B2B tech copywriter

    If we’re passionate, let’s show it – in the copy we write, the way we behave, and the content we all ...

    David McGuire - 24/01/2017 - 10:49

  7. Deeper than demographics –‘mindset marketing’ is where the opportunity is

    that people behave in both a professional and personal context. It’s a prime time for brands to tap ...

    Henry Clifford-Jones - 15/09/2016 - 15:16

  8. Everything you need to know about net promoter score (NPS)- including the alternatives

    the analysis used in NPS research, while the the latter behaves similarly to NPS as it also has the benefits ...

    Jess Pike - 05/05/2017 - 09:44

  9. 21st Century Content

    exactly the same hymn sheet, noting that “the role of content excellence is to behave like a ruthless ...

    Sabilah Eboo - 09/07/2014 - 09:45

  10. Copywriting for B2B Audiences

    writing? Is it readability, relevance, or a hidden ingredient we often overlook? How do you behave around ...

    Sara Cortellazzi - 05/10/2015 - 17:40


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