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  1. News: durhamlane and Cyance launch new report

    engage with vendors showing the right behaviour. This is according to new research from business ... and behaviours amongst B2B buyers and what these new trends mean for B2B marketers moving forward. Some ... before beginning their research. Changing B2B buying behaviours and key learnings for marketers. ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  2. Driving growth through CX

    of the customer’s needs, preferences, and most plausible future behaviour can be surfaced. 4. Let technology do ...

    James Frampton - 01/11/2021 - 10:02

  3. How neuroscience affects CX in B2B marketing

    to understand how the brain influences our behaviour, we can better tailor our campaigns and experiences. When ...

    Lucy Gillman - 05/10/2021 - 10:24

  4. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    to be behaviour-led." It doesn’t stop at getting people through the front door, however. For Bonnie, talent should ...

    Lucy Gillman - 01/10/2021 - 09:45

  5. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    predict the behaviour of your customer base,” says Christine. “For instance, the likelihood of your ... into account customers’ past actions, history, behaviour, interests, challenges and needs, blends this together ... and digital footprint data have become so important. Behavioural data has now also become increasingly ...

    David Rowlands - 28/09/2021 - 13:42

  6. How to lead score like a boss

    market. Measuring positive and negative lift in lead behaviour and profile completeness through ... what were the behaviours that led up to opportunities. They suggest looking at about one to two years’ ... If they're not, then don't worry about scoring them so much and focus more on the behaviour side.” 3. ...

    David Rowlands - 17/09/2021 - 15:40

  7. CRO Playbook: 10 behaviour hacks to boost conversion

    on how to leverage our behavioural biases to boost your conversions. Your play-by-play guide on how ... to leverage our behavioural biases to boost your conversions.  Created in partnership with leading author ... and digital behaviour expert,  Richard Shotton. Behavioural science is the study of how people behave.  ...

    Jack Mann - 09/06/2021 - 11:23

  8. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    behavioural science (self-determination theory). We argue that MM puts marketers in immediate touch ... behavioural science, research into MM, we reasoned, would need to maximally address both disciplines. Based ... for the research design: Our most important assumption. The values ladder, capturing both marketing and behaviour ...

    Sue Mizera - 15/09/2021 - 11:07

  9. Does diversity training actually work?

    that long-term changes in participants' behaviours are unlikely to be changed from this type of training. ... Perrine suggests any employee involved in interviewing should read up on some common biased behaviours ...

    David Rowlands - 13/09/2021 - 13:57

  10. 7 predictions for B2B customer experience in a post-pandemic world

    home has generated a shift in corporate behaviours, creating a less formal, more personal environment ... year, the requirement to work from home has generated a shift in corporate behaviours, creating a less ...

    Ryan Higginson - 17/06/2021 - 14:26


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