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  1. It won’t. Because unless you establish what the brand stands for through great service, behaviour ...

  2. behaviour optimisation. But advancing technology will help marketers better understand their audiences ...

  3. automation works. It triggers an email based on the behaviour and activity of the subscriber, thereby ...

  4. of their comfort zones was a good metaphor for business, she explains, and guaranteed their behaviours under ...

  5. on digital behaviour and client feedback to identify what’s working and do more of it. Being forced ...

  6. data and analysis are more ingrained in behaviour.”

    She also insists that marketing should ...

  7. of delivering the granular level insight into account behaviour for improved targeting, segmentation ...

  8. ...

  9. ...

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