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1. BEST PRACTICE: Getting market research right

   or channel partners? Richard Bush, MD of Base One, comments, “this is one of the biggest challenges in market ...

   a12admin a12 - 26/04/2005 - 00:00

2. BRANDING: Roundtable

   The biggest single obstacle would be managing the disconnect between the brand and the business. If you allow ...

   a12admin a12 - 17/05/2006 - 00:00

3. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

   through the merger of Halifax and Bank of Scotland in 2001, which created what is now the seventh biggest ...

   a12admin a12 - 10/03/2006 - 00:00

4. BRANDING: Best brand 2005- Bank of Scotland Corporate

   in 2001, which created what is now the seventh biggest bank in Europe by market capitalisation. ...

   a12admin a12 - 10/03/2006 - 00:00

5. ROUND TABLE: Mail matters

   moulded into the way the client thinks. One of the biggest tasks we have is taking the products ...

   a12admin a12 - 19/12/2005 - 00:00

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