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  1. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    winner was also extremely worthy, although for completely different reasons. Oliver’s ‘Black futures’ ... of Black entrepreneurs to demonstrate the bank’s understanding of this audience (which research shows has ...

    Joel Harrison - 15/12/2022 - 14:06

  2. Does ESG get the gold standard for B2B at the DMA Awards?

    such campaign did stand out, and consequently made the shortlist: ‘Black Futures’ for Barclays Bank. Although ... and created a commitment from the bank to a hitherto marginalised audience of black entrepreneurs. ...

    Joel Harrison - 18/10/2022 - 13:28

  3. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    were juxtaposed with bleak, black and white headlines about the pandemic. The creative pieces ...

    David Rowlands - 14/06/2022 - 10:15

  4. Steven Spencer-Steigner on the state of B2B brand building

    need to be proven! There are ways to do that- it’s not a black box.” Steven continues, including: Brand ...

    David Rowlands - 30/05/2022 - 14:49

  5. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    she offered actionable change: $100,000 domination including NAACP and Black Visions Collective. ... Allocating $1 million for black designers, providing design resources, data, mentorship and financial support ... of marketing, ambassadors, content and talent both in front of and behind the camera will be black talent.  ...

    David Rowlands - 25/02/2022 - 15:37

  6. Funny is as funny does: Steve Mudd on humorising your B2B brand

    their brand transformation- creating a new brand platform, turning their blue logo to black (“that caused ...

    David Rowlands - 07/04/2022 - 14:51

  7. International Women’s Day: A collection of reflections

    and black women too. Change isn’t surface level. Look at the foundational issues and develop a clear, ... and marketing. This time of year, during Black History Month, Women's History Month and IWD, brands ...

    David Rowlands - 08/03/2022 - 13:00

  8. Are you making these B2B marketing automation mistakes?

    and across businesses of all sizes and industries. Hopefully, seeing them in black-and-white will help you ...

    Tom Ryan - 07/02/2022 - 12:00

  9. Unconventional ways of getting customer insight

    In the chat box, businesses can see, in black and white, the emotions driving their enquiry and keywords ...

    Kate Cox - 15/11/2021 - 09:25

  10. Here were some key diversity themes we discussed at Ignite USA

    this frantic phone call, we need the black ad, we need the black ad. And I'm like, what black ad? ... And they were said: ‘The one where there's a black kid sitting in a dorm room.’ It was a general market ad ...

    Kavita Singh - 17/06/2021 - 09:56

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