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  1. MarketReach

    And we’re led by decades of creative and tech industry experience. Need to lay the building blocks ...

    Jack Mann - 26/03/2020 - 12:02

  2. Majority of tech developers using ad blockers

    behind this was in order to support the website. Does ad blocking inspire creativity? A CIM study ... revealed 76% of marketers believed the use of ad blocking encourages greater creativity, while research ... by affilinet found the most common reason for using ad blocks was due to online ads being 'annoying'. Joel ...

    Molly Raycraft - 23/03/2018 - 10:00

  3. NEWS: Rise in ad blocking software resulting in revenue losses of $21.8bn

    Customer insight 33191 news/archive/news-rise-ad-blocking ... -software-resulting-revenue-losses-218bn $21.8 billion in advertising revenues will be lost in 2015 due to ad blocking software, a new report ... by PageFair has shown. According to the study the number of ad block users worldwide has increased by 41 per ...

    Melvis Ohenlen - 13/08/2015 - 12:40

  4. Over half of Brits use online ad blockers while browsing the internet

    with 20% of respondents admitting to using ad blocking ‘all the time’, and a further 34% saying they used ... Institute of Marketing (CIM) from earlier this year revealed 76% of marketers believe ad blocking ... will encourage greater creativity – however, a further 38% did admit the rise of ad blocking could lead ...

    Alex Clarke - 05/09/2017 - 10:19

  5. Use of ad blocking software on the rise

    Customer insight Digital Websites The use of ad-blocking tools in the UK is on the rise, according ... since October 2015. Interestingly, over half (54 per cent) of those using ad-blocking software would ... disable it to gain access to content they like. Ad blocking is most common among 18-24 year-olds (47 per ...

    Alex Clarke - 01/03/2016 - 19:40

  6. Adblock Plus slams Facebook for acting 'against user choice'

    desktops, even if ad-blocking tools are in place.  The company called the move 'unfortunate' ... ad-blocking sofware is installed. In a  blog response, Ben Williams, communications manager at Adblock Plus’s ... choice. If nothing else, all this attention from Facebook shows that ad blocking has finally made the big ...

    Oliver Matejka - 10/08/2016 - 15:26

  7. EMarketer estimates more than 1 in 5 Americans will use an ad blocker this year

    blocking is a detriment to the entire advertising ecosystem, affecting mostly publishers, but also ... experiences that consumers won’t want to block.” The report also found that ad blocking is more widespread ... block ads will do so on desktops and laptops, while just 29.7 percent will do so on smartphones. “Ad ...

    Tequia Burt - 24/06/2016 - 18:32

  8. An interview with ‘Marketer of the year’ Kathy Seegebrecht

    the building blocks together, we have a great international marketing team with activation and implementation ...

    Kavita Singh - 24/08/2020 - 14:26

  9. Facebook to force advertising on ad-blocking users

    Social Facebook has announced it will start forcing ads onto its website, even if ad-blocking ... this way, many people have started avoiding certain websites or apps, or using ad blocking software to stop ... seeing bad ads. These have been the best options to date.” Usage of ad-blocking tools among British ...

    Alex Clarke - 10/08/2016 - 11:30

  10. Malvertising: What it is and what marketers can do to prevent it

    and block malicious ads? The truth is that ad networks and publishers go to great lengths to stamp out ... system should prevent the execution of unauthorised software and ensure that malvertising is blocked from ... hand, certain browser plugins can actually help. NoScript for Firefox, for example, blocks Flash, ...

    Neal Thoms - 07/06/2019 - 15:01 - 1 comment

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